Freshness Newsletter


Nudie Jeans – Woad/Guado Dyed Collection

Posted: 23 Mar 2012 12:12 AM PDT

Nudie Jeans   Woad/Guado Dyed Collection

It went by the unsavory term of Devil’s Dye for a good reason. So true and deep was the blue color dye extracted from Woad plant, it was said to mesmerize men, even seductive. But the true reason for its ban from Europe 500 years ago was more of a form of trade protectionism. The potency of Woad plant was such, it rendered European strain of the indigo plant useless. Such outcome would be ruinous that the import of Woad from India was viewed to be a crime punishable by death in certain parts of Europe. There was no escape, however, from its superiority. Soon afterwards, Woad-base dye became the most sought after.

In reviving the story of behind this most unique dyestuff, Nudie Jeans asked artisans from Marche, Italy, to produce indigo from Woad (or Guado) the traditional way. The process was by no mean an easy one. From 1000 kilos of Woad leaves, craftsmen only eked out 1 kilos worth of indigo dyestuff. In turn, only made a limited run of its Woad/Guado Collection. Hand dyed and processed, each item within the Woad/Guado Collection includes a special Woad/Guado stamp along with a designation from 1 to 700. In various of designs from blazer, henley, t-shirts, chino, and denim, the collection will available exclusively at a handful of flagship, as well as denim specialty stores like 14 Ounce Berlin, Tinue de Nimes (Amsterdam), Liberty London, Aplace (Stockholm) and Atrium (New York).


Read the rest of: Nudie Jeans – Woad/Guado Dyed Collection


© Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook
Post tags:

Jun Watanabe x Reebok Insta Pump Fury

Posted: 22 Mar 2012 11:00 PM PDT

Jun Watanabe x Reebok Insta Pump Fury

These are for the sneaker aficionados who believe that more is more when it comes to turning out a proper pair of kicks, and that good things happen when designers let their freak flags fly. This x Insta Pump Fury fuses a white and black polka dot upper with a gradient fuchsia-purple midsole, marrying an eye-catching pattern with an equally arresting pop of color. It renders the Insta Pump Fury as delightfully strange as when it first appeared in the sneaker landscape in the early ’90s, and gives the shoe a bit of personality thanks to the appearance of Jun’s Mr. Bottle Head character on the leather pull tabs. Find the shoe at select overseas retailers like Singapore’s Limited Edt. via: Streething


Read the rest of: Jun Watanabe x Reebok Insta Pump Fury


© Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook
Post tags: ,

SFMOMA – Parra “Weirded Out” Solo Exhibition | San Francisco

Posted: 22 Mar 2012 10:00 PM PDT

SFMOMA   Parra Weirded Out Solo Exhibition | San Francisco

Bay Area residents will have the opportunity to enjoy Parra‘s first ever U.S. museum presentation when the San Francisco Museum of Modern Art debuts the exhibition “: Weirded Out.” The Dutch artist’s use of bold colors, hand scrawled typography and curvilinear forms — oftentimes depicting human-bird hybrids in high heels — have garnered a cult following, as well as collaborations with the likes of , Converse, Heineken, and Stones Throw. The exhibition will include a 60-foot-long mural covering a wall of the museum’s second floor landing, done entirely in acrylic and set to debut on March 31st, when the show officially opens. Check out more looks following the click. via: Juxtapoz

San Francisco Museum of Modern Art
151 Third Street | Map
San Francisco, CA 94103

Exhibition Dates: March 31st, 2012 (Saturday) – July 29th, 2012 (Sunday)


Read the rest of: SFMOMA – Parra “Weirded Out” Solo Exhibition | San Francisco


© Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook
Post tags: ,

PUMA Japan RS – Takumi Collection | Made in Japan

Posted: 22 Mar 2012 09:30 PM PDT

PUMA Japan RS   Takumi Collection | Made in Japan

Under the artisanal “Takumi” imprint, PUMA introduces the follow-up to last month’s stellar JPN Suede release, the JPN RS in a simple black or white colorway. Belying the kicks’ straightforward makeup are superior craftsmanship and the highest attention to detail, featuring a slimmed down silhouette that uses premium leather on the upper and interior lining, plus a comfortable padded collar and durable cupsole construction. A gilt logo above the tonal form-stripe, along with a discreet “Made in Japan” interior label, round out the details. Both colorways of the the JPN RS are in stock now at atmos.

 Tokyo
6-23-2 Jinguemae | Map
Shibuya-ku, Tokyo Japan
TEL #: +81-03-6427-6366


Read the rest of: PUMA Japan RS – Takumi Collection | Made in Japan


© Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook
Post tags: ,

VANS Waffle Sole Display

Posted: 22 Mar 2012 08:00 PM PDT

VANS Waffle Sole Display

Paul Van Doren’s iconic invention, the vulcanize waffle sole, is just about to get bigger, quite literally. In an effort to promote its most valuable and less visible asset, VANS has created a series of side products featuring the gum rubber creation from Van Doren. While the ever popular VANS Waffle Sole cellphone case is flying off the shelves, the latest rendition is actually the shelve. Situated within the new flagship in Lodz, Poland, the waffle sole display prominently features thirteen sneakers as the retail location’s centerpiece. Interior designers also put efforts to incorporate certain aspects of the skate park into the new storefront. In addition to the waffle sole, workers shaped displays into skate rails and other familiar elements. No words yet on bring the concept to other flagship stores. via: Tenisfuki


Read the rest of: VANS Waffle Sole Display


© Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook
Post tags: ,

Miami Heat x HUBLOT – King Power Miami Heat Chronograph

Posted: 22 Mar 2012 07:30 PM PDT

Miami Heat x HUBLOT   King Power Miami Heat Chronograph

The Miami Heat and HUBLOT have joined forces on the exclusive King Power Chronograph. It features a 48 mm case made of 18K King Gold (gold mixed with 5% platinum alloy) and a special 48 minute central counter, echoing the four 12-minute quarters of an NBA game. There’s a Heat logo on the dial, plus “Miami Heat” inscribed on the caseback, as well as a bezel that mimics a basketball net and chronograph bush button modeled after a backboard. A sapphire glass crystal and sporty rubber strap finish the look. Limited to 200 numbered pieces, the Swiss-made chronograph is presented in a limited edition basketball-inspired box and comes with an authentic Miami Heat jersey signed by Udonis Haslem. Proceeds from sales of the watch benefit the Miami Heat Charitable Fund, supporting at risk families and education initiatives in South Florida. Available exclusively in South Florida Boutiques and select retailers worldwide.


Read the rest of: Miami Heat x HUBLOT – King Power Miami Heat Chronograph


© Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook
Post tags: , , , ,

SUPER – Spring 2012 “Offshore” Collection

Posted: 22 Mar 2012 07:00 PM PDT

SUPER   Spring 2012 Offshore Collection

SUPER presents its Spring/Summer 2012 Offshore collection of sunglasses, where the overriding color palette is made up of soft, translucent hues. Those colors are at play on the reworked Basic frames, featuring matte acetate finished in blue or green and fitted with contrast colored lenses. The Giaguaro, Lucia and Panama combine acetate and metal hardware in smoky tints with semi-transparent lenses, all carrying an elegant retro aesthetic. The Ciccio and Flat Top come in striking tortoise colorways, while the Leon represents the first ever all-metal frames. The oversized Leon is equipped with a single bridge and high-quality Barberini glass lenses. The entire collection is available now at ’s online store.


Read the rest of: SUPER – Spring 2012 “Offshore” Collection


© Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook
Post tags: , ,

Stussy Spring 2012 Collection Lookbook – “Shot In Rome” | By Marco Marzocchi

Posted: 22 Mar 2012 06:30 PM PDT

Stussy Spring 2012 Collection Lookbook   Shot In Rome | By Marco Marzocchi

Stussy‘s been holding it down in Italy for over 20 years now, and the brand’s global reach is artfully conveyed with its “Shot in Rome” lookbook for Spring 2012. Shot by Marco Marzocchi, the warm weather goods are nearly upstaged by the scenic backdrop, highlighted by historic locales including the Villa Borghese, St. Peter’s Square, the Colosseum and the Pantheon. The official launch of the spring collection is being celebrated this Saturday the 24th with an opening night event, host by , at the store in Milan. Drinks courtesy of the crew, beats by DJ Hendrix. See what’s landing on store shelves in the photo gallery and video below.

Stussy Milan
C. So Di Porta Ticinese, 103 | Map
20123 Milano Milan, Italy
TEL #: 39-02-89427499

Launch Event: March 24th, 2012 (Saturday)


Read the rest of: Stussy Spring 2012 Collection Lookbook – “Shot In Rome” | By Marco Marzocchi


© Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook
Post tags: , ,

Nike Air Yeezy 2 – Wolf Grey-Pure Platinum | European Release Info

Posted: 22 Mar 2012 05:37 PM PDT

Nike Air Yeezy 2   Wolf Grey Pure Platinum | European Release Info

Apparently the craze over Air Yeezy 2 is happening on the other side of the Atlantic as well. Unlike the Nike Air Foamposite One “Galaxy”, which finally dropped in Europe last weekend, Nike is ensuring a same day launch in both North America and Europe for the Air Yeezy 2 Wolf Grey. While some UK retailers have mentioned they will be launching a day early, most Nike Sportswear spots, like Berlin’s Solebox, have set Friday, April 13th, as the official release day. This will most likely be a global phenomenon and we’re only seeing the first edition of the Air Yeezy 2s. Stay tune for more information on the Nike Air Yeezy 2 as the big day approaches.

Nike Air Yeezy 2
Style: 508214-010
Color: Wolf Grey/Pure Platinum
$250

Release Date: April 13th, 2012 (Friday the 13th)


Read the rest of: Nike Air Yeezy 2 – Wolf Grey-Pure Platinum | European Release Info


© Freshness Mag, 2012. | Permalink | One comment | Visit us on Facebook
Post tags: , , ,

The Hundreds x Don Pendleton – Capsule Collection

Posted: 22 Mar 2012 05:00 PM PDT

The Hundreds x Don Pendleton   Capsule Collection

Don Pendleton‘s youthful demeanor might hide the fact of his influential reach and the effortless integration of his works in action sports with mainstream creativity. Among the long term associations with Alien Workshop, Oakley, Etnies and more, Pendleton’s distinctive patterns and whimsical caricatures are now on select products from The Hundreds. The capsule collection will include snap-back caps, hoodies, tees and trinkets like key-chains. x Don Pendleton will be available starting on Thursday, March 29th, at select retailers worldwide.

Release Date: March 29th, 2012 (Thursday)


Read the rest of: The Hundreds x Don Pendleton – Capsule Collection


© Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook
Post tags: ,

 
 
Posted by: