Freshness Newsletter


c.e x EYESCREAM – EYESCREAM 8 Year Anniversary T-Shirt

Posted: 03 Apr 2012 06:00 AM PDT

c.e x EYESCREAM   EYESCREAM 8 Year Anniversary T Shirt

At times, anniversary products can become unwearable after sometime due to its artwork promoting the anniversary too prominently. On the contrary, c.e did a great job in disguising the fact, yet at the same time, it is blatantly obvious when you know what to look for. The two circles on the front graphic form an eight and it signifies the anniversary of Japanese lifestyle publication EYESCREAM. Two colorways of this design is available in white or black body, screen printed with the same graphic on the front. These items are available exclusively at the EYESCREAM online shop right now.


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UNDERCOVER x EFFECTOR – Kimberly + Gloria Frames

Posted: 03 Apr 2012 05:00 AM PDT

UNDERCOVER x EFFECTOR   Kimberly + Gloria Frames

Just as we reported on the new EFFECTOR BY NIGO collection, we get news of another collaboration, this time with his good friend Jun Takahashi. This is the first time EFFECTOR is working with UNDERCOVER and the designs of Kimberly and Gloria sunglasses were drawn up by Takahashi from scratch. Both of the models are made to be unisex and the Kimberly is one size smaller compared to Gloria. Fans can rest assured that more items are in the works between UNDERCOVER and EFFECTOR, so stay tuned here for updates. Drop by UNDERCOVER stores and EFFECTOR dealers to pick up these glasses.


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Juxtapoz Presents: Mike Miller Directed by Estevan Oriol | Video

Posted: 03 Apr 2012 04:00 AM PDT

Juxtapoz Presents: Mike Miller Directed by Estevan Oriol | Video

Mike Miller have been working with the heavyweights of Los Angeles for years. Whether they are rap stars, punk musicians, or A-list celebrities, he has worked with them including Jack Nicholson, Tupac, Angelina Jolie, Nike, Snoop Dogg, Stussy, and the list goes on. In this video episode by Juxtapoz, fellow LA photographer Estevan Oriol conducts an interesting interview in Miller’s studio. He was responsible for photographing many of the greats before they shot to fame, and there are lots of stories to accompany each photo and the photo shoot. Watch the full interview by clicking below.


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White Mountaineering x Saucony – Fall/Winter 2012 Collection | Preview

Posted: 03 Apr 2012 03:00 AM PDT

White Mountaineering x Saucony   Fall/Winter 2012 Collection | Preview
If you had a very keen eye, then you may have spotted these White Mountaineering x Saucony sneakers on the feet of models on the Fall/Winter 2012 collection runway performance. Luckily for the rest of us who didn’t notice, Yosuke Aizawa has decided to give us a sneak preview of the collaboration runners on his blog. No details are out yet, but it looks like there will be three versions of the same sneaker in contrasting two tone color scheme, which is in line with the overall Award Tour theme. Click after the jump to view more details of the footwear.


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Fujifilm x Globe-Trotter x Harrods – X-Pro1 Briefcase

Posted: 03 Apr 2012 02:00 AM PDT

Fujifilm x Globe Trotter x Harrods   X Pro1 Briefcase
Fujifilm
is not taking any shortcuts when it comes to the promotion for their latest X-Pro1 digital camera. This camera is the first model from the series to feature the interchangeable lens. Fujifilm partnered with Globe-Trotter and Harrods to design this exclusive briefcase, which safely houses the body, lenses, and filters. The all black case is accented by tan colored leather corners, handle, custom name tag, and gold latches that could make James Bond envious. Lenses included in the package are 18mm, 35mm, and 60mm sizes and there will only be 12 of these cases available exclusively at Harrods in London. via: hayabusa.bz


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BMW i8 Concept Spyder

Posted: 03 Apr 2012 12:00 AM PDT

BMW i8 Concept Spyder

BMW i, the sub-brand of the Group dedicated to designing and manufacturing cars with an eye toward the future, introduces the i8 Concept Spyder. The third vehicle in the i range, the i8 Concept Spyder is a two-seat plug-in hybrid roadster boasting sports car performance, but with fuel consumption “no higher than you would expect from a small car.” It’s powered up front by a 131-horsepower electric motor that sources its energy from a lithium-ion battery and is complemented with a turbocharged 223-horsepower petrol engine driving the rear wheels. Together they generate a total system output of 354 horsepower and a peak torque of 405 lb-ft. The vehicle can also travel 20 miles on electric power alone, requiring two hours to charge. Its drivetrain, meanwhile, can be front-wheel-drive, rear-wheel-drive or all-wheel-drive, with “intelligent control electronics” setting an optimum drive configuration depending on the situation at hand. On the design front, the car has aggressive lines with vertical-hinged doors and an exceptionally low center of gravity. Check out more looks in the gallery below.


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SOPHNET. x Walk-Over Shoes – Brogue Wingtip

Posted: 02 Apr 2012 11:00 PM PDT

SOPHNET. x Walk Over Shoes   Brogue Wingtip

Japan’s SOPHNET. has teamed up with historical American shoe manufacturer Walk-Over on a pair of updated longwing brogues. The shoe’s classically styled upper, crafted from premium calf suede that’s adorned with punched wingtip detailing, sits atop a distinctive brick red rubber sole. Additional details include a contrast suede heel stripe, tonal leather trim throughout, durable Goodyear welt and leather insole with gold foil branding. A contrast wraparound sole stripe finishes the look. Bench made in the USA, the co-branded brogue comes in either a dirty buck or navy colorway. Both are in stock now at end clothing.

4-6 High Bridge | Map
Newcastle Upon Tyne
NE1 1EN, England


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Fender – A Strat Is Born: Creation of a Stratocaster Guitar | Video

Posted: 02 Apr 2012 09:30 PM PDT

Fender   A Strat Is Born: Creation of a Stratocaster Guitar | Video

The Stratocaster is a true American classic. Even if you didn’t know its name, you’ve no doubt seen the iconic electric guitar slung around the shoulder of rock legends like Jimi Hendrix, Pete Townshend and Eric Clapton, as well as contemporary guitar heroes like John Frusciante and John Mayer. First introduced in 1954, the Stratocaster has been manufactured by the Fender Musical Instruments Corporation ever since. The company has released a video, “A Strat Is Born,” that takes viewers into its Corona, CA, manufacturing facility and shows the creation of a Fender Stratocaster from start to finish, set to a hard charging soundtrack by Wayne Kramer. Check it out following the click.


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LRG – Summer 2012 Collection | Delivery 1

Posted: 02 Apr 2012 07:30 PM PDT

LRG – Summer 2012 Collection | Delivery 1

’s unofficial tagline for their Summer 2012 collection is “Beast out!” What better way to live up to that rallying cry than to assemble a poolside party with team rider , hip hop duo the Cool Kids and the hard partying cast from Comedy Central’s extremely funny show Workaholics? (It would appear that Adam — pictured above in mid-belly flop — is indeed living out his dream of becoming a male model.) The collection features essentials like graphic tees, striped polos and breezy short sleeve wovens, while the surrounding tableau illustrates these guys always live by the credo “Let’s get weird.” We just want to know, where’s Waymond? Click through for more looks, as well as a video overview of the debauchery.


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Total Recall 2012 – Official Trailer

Posted: 02 Apr 2012 06:30 PM PDT

Total Recall 2012   Official Trailer

If the teaser for this summer’s Total Recall left you wanting more, you’re in luck because has just released the full trailer for the cult sci-fi classic. The action-packed two and a half minute clip depicts as Douglas Quaid (originally played by Arnold Schwarzenegger) accidentally discovering that he has a hidden ability to dispatch a roomful of armed assailants, which leads to the discovery that his life isn’t what it appears to be. Meanwhile, we discover the film will contain an epic girl fight between and , plus plenty of slick visual effects that should keep audiences thoroughly entertained when the film opens on August 3rd. Check out the trailer following the click.


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