Freshness Newsletter |
- diagnl – Camouflage Ninja Camera Straps
- DC Shoes – Danny Way: Rediscover Dreams | Video
- BIEGERT & FUNK – QLOCKTWO W Watch
- HUF – Spring 2012 Collection Delivery 2 | Lookbook
- 24 Kilates x ASICS Gel Saga – “Feria de Abril”
- New Balance 501 Ballistic Pack
- Patagonia Stormfront Pack
- JAM HOME MADE x CLOT – Rosary Necklace
- Reebok Realflex Racer Intl
- Stone Island – First German Flagship Store
| diagnl – Camouflage Ninja Camera Straps Posted: 12 Apr 2012 06:00 AM PDT Even though there are plenty of camera straps on the market, there is none like the Ninja Camera Strap from diagnl. With a little innovation from this Japanese company, these camera straps are highly adjustable and prevent the camera from swinging around, which is beneficial for cyclists, skateboarders, or during any other active sports. The strap works in a similar way as a messenger bag, with a one hand release system allowing for a rapid release when needed. Two new colorways have launched in brown digital camouflage and green woodland camouflage patterns in 38mm and 25mm sizes. All of the items are available at BEAMS online shop at the moment.
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| DC Shoes – Danny Way: Rediscover Dreams | Video Posted: 12 Apr 2012 05:00 AM PDT Like any greats in the skateboarding industry, Danny Way have cemented his name in the world of skateboarding but into the minds of average folks outside of skateboarding. Way has jumped over the Great Wall of China, dropped from the top of the Hard Rock Cafe signage, and have made countless other huge tricks. DC Shoes is honoring their toughest rider on their roster by launching a short video entitled Rediscover Dreams. In the video we are given a sneak peek into the monstrous mega-ramp built at Way residence in Kauai, Hawaii. This looks like an appetizer for something big coming up in the near future and it shows the determination of Way in pursuing greatness on his skateboard. Watch the clip by clicking after the jump.
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| BIEGERT & FUNK – QLOCKTWO W Watch Posted: 12 Apr 2012 04:00 AM PDT When it comes to wrist watches, there is an almost preconceived notion of what it should look like. BIEGERT & FUNK is definitely challenging the convention by introducing the QLOCKTWO W watch. Based on their popular QLOCKTWO wall clocks, the German company have condensed the essence of the clock to fit onto our wrists. They have completely taken out the traditional hands and replaced it with a geometric jumble of letters. The watch will visually communicate the time and though it may take some time to get used to it, this design could be a new way to keep track of time. There are English and German versions designed and all models will be launching at around Autumn 2012.
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| HUF – Spring 2012 Collection Delivery 2 | Lookbook Posted: 12 Apr 2012 03:00 AM PDT To welcome in the new second delivery stock from the Spring 2012 collection, HUF appointed photographer Brian Kelley to capture the lookbook. Armed with a camera and the latest gear, Kelley and HUF riders Emilio Cuilan and Tucker Phillips took to the streets of New York City. The natural composition of the photos showcases the products in the best light, without looking too forced. From head wear to footwear, outers to t-shirts, all of the items seen in the lookbook can be purchased over at HUF retail stores, online shop, and at authorized dealers right now.
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| 24 Kilates x ASICS Gel Saga – “Feria de Abril” Posted: 12 Apr 2012 02:00 AM PDT Adhered to local traditions, Barcelona-base retailer 24 Kilates will celebrate this year’s Feria de Abril, or Seville April Fair, with pairs of ASICS Gel Saga adorned in its very own design. A week-long festivities in welcoming Spring, the Feria de Abril starts annually right around two weeks mark after Easter. Inundated with parades, dances, food, and drinks, though the most distinguish aspect is the caseta, highly decorated marquee tents on the fairground. Aligned on the bank of the Guadalquivir River, casetas are more than places of gathering but temporary lodges for the various organizations from in and around the city of Seville. As with the embellished fabrics of the casetas, so too is the base for 24 Kilates’ version of the ASICS Gel Saga. In moss green and red suede accentuated with gold piping, the design’s contrast white midsole gives a slight dimension to its appearance. Finally, a rubber outsole completes the design. Set for a launch day of Saturday, April 24th, the first day of Feria de Abril, at 24 Kilates, the limited edition will also be available at select ASICS accounts in Europe a week later on May 5th. 24 Kilates Release Date: April 24th, 2012 (Saturday)
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| New Balance 501 Ballistic Pack Posted: 12 Apr 2012 01:00 AM PDT The New Balance 501 has a stripped-down retro-inspired silhouette that typically carries an upper crafted from a combination of nylon and suede. An upcoming pack trades in the traditional lightweight nylon for the ballistic variety but keeps the synthetic suede overlay, and throws in textured leather at the “N” side logo and heel tab. Additional details include two-tone EVA midsole and a lightly padded collar, plus gum rubber outsole and contrast stitching throughout the upper. The shoe comes in a quartet of basic tonal colorways and is expected to drop in the third quarter of 2012. Check out detailed looks following the click. via: The Distinct Life
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| Posted: 12 Apr 2012 12:00 AM PDT The Patagonia Stormfront Pack has a simple, minimalist design but still packs a punch in terms of functionality, highlighted by a waterproof exterior crafted from a 840-denier double polyurethane-coated nylon fabric with a waterproof/corrosion-proof zipper. Details include an internal zippered mesh pocket plus custom-fit padded gear case with adjustable divider, as well as a removable shoulder-strap harness that enables the pack to convert to a stand-alone dry bag. A comfortable 3D spacer-mesh back panel provides moisture wicking and air circulation. Get the Stormfront Pack now from Patagonia retailers and online. via: Gear Patrol
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| JAM HOME MADE x CLOT – Rosary Necklace Posted: 11 Apr 2012 11:00 PM PDT With a nod to the Easter holiday last weekend, Hong Kong-base lifestyle label CLOT created its own version of the rosary. A religious symbol which exemplified as devotion of the Catholic faith, CLOT, along with Japanese accessories maker JAM HOME MADE, refashioned the rosary in-tune to a more contemporary interpretation. The result is a matte silver chain linked to a leather wrapped cross, in white or beige. Available in limited quantity at CLOT’s retail JUICE in Hong Kong.
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| Posted: 11 Apr 2012 10:00 PM PDT
mita sneakers © Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook  |
| Stone Island – First German Flagship Store Posted: 11 Apr 2012 09:00 PM PDT Italian fashion label Stone Island has opened its first German flagship store in the picturesque island of Sylt, a tourist destination on the North Sea famous for its plentiful resorts. The 80-square-meter space features a handsome brickface exterior and a clean, warmly lit interior with hardwood floors and patio area out back. The spare, modern design is the perfect complement to the merchandise on display. The goods span all three lines — Stone Island, Stone Island Shadow Project and Stone Island Junior Collections. Check out additional looks following the click. Stone Island Sylt
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It’s pretty safe to say that the minimalist running technology that has slowly spread its way around the athletic community over the last few years is here to stay, but its also universally recognized that making the jump from thick-soled shoes to a thin piece of rubber isn’t for everyone. Joining the ranks of the popular 
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