Freshness Newsletter


UNITED ARROWS – NiCE UA: Nick Wooster Interview | Video

Posted: 13 Apr 2012 06:00 AM PDT

UNITED ARROWS   NiCE UA: Nick Wooster Interview | Video

NiCE UA short film series was introduced by UNITED ARROWS to highlight people, products, place, and lifestyle which they deem to be nice. A very simple concept and for its 13th installment, they are interviewing Nick Wooster at PROJECT Wooster show. Although there are parts in Japanese, for the most part it is spoken in English, giving an insight into the background of Mr. Wooster and his history in the menswear industry. While at PROJECT Wooster, the team also interviewed several of its vendors on their perspective of Wooster. Lastly they also mention about an upcoming collaboration between UNITED ARROWS and Wooster, which should be an awesome collection. Click after the jump to watch the interview.


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HEAD PORTER – Ricoh GR Digital IV Camera Case

Posted: 13 Apr 2012 05:00 AM PDT

HEAD PORTER   Ricoh GR Digital IV Camera Case

It just goes to show that GR Digital camera is one of the widely used compact cameras in Japan. So much so, HEAD PORTER have designed a camera case specifically for this gadget. However, it does not mean that this case can not be used for other digital cameras either and it comes equipped with a memory stick compartment on the inside. There is a plain matte black Black Beauty version, plus two Stellar styles in black and navy color schemes. Head over to your local HEAD PORTER stockists to pick this case up. via: EYESCREAM


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ZEVS x W Hotel Paris – Invisible Installation

Posted: 13 Apr 2012 04:00 AM PDT

ZEVS x W Hotel Paris   Invisible Installation

A brand new W Hotel just opened its doors in the Opéra district of Paris. Several European artists were invited to create original artworks to decorate the interior of the boutique hotel. Among the artists was French artist ZEVS, who conceptualized this slightly eerie Invisible Installation. Guests who check into Suite 112 may not notice anything special about the room, until the UV light is switched on. Liquidated Louis Vuitton logos appear from the plain walls and drips can be seen on the eyes of portraits. Next you decide to stay at the W Paris Opéra, be sure to request Suite 112 and enjoy the interactive installation. via: Cool Hunting

W Paris Opéra
4 rue Meyerbeer | Map
75009 Paris
France


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Neon Genesis Evangelion x Kinetics x Columbia Pututu Slides

Posted: 13 Apr 2012 03:00 AM PDT

Neon Genesis Evangelion x Kinetics x Columbia Pututu Slides

The Pututu Slides are one of the popular footwear models from outdoor company Columbia. With its soft EVA material molded to naturally fit around your feet, these are a great to wear on the beach, camping, or by the poolside. A loose lace up system is also a plus, giving a little more adjustability than other EVA footwear on the market. Tokyo based boutique Kinetics have teamed up with popular Japanese animation Neon Genesis Evangelion to produce these three versions inspired by the characters of the series. There are Nuclear, Hot Red, and White colors to choose from and it comes with contrasting laces, D-rings, and soles. All of the models are scheduled to release around late this month and Kinetics are taking pre-order requests on their online shop.


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Google Art Project Introduces Japanese Museums | Video

Posted: 13 Apr 2012 02:00 AM PDT

Google Art Project Introduces Japanese Museums | Video

There is often the notion of travel and exploring foreign lands, yet the reality of travel can be costly and time consuming. On the contrary, internet browsing is relatively easy and it enables viewers to go anywhere they choose. Now there is one more great reason to use the Google Art Project site, as it just partnered with six museums in Japan. Participating in the project are Tokyo National Museum, Adachi Museum of Art, Suntory Museum of Art, Bridgestone Museum, National Museum of Western Art, and Ohara Museum of Art. Just visit the Google Art Project website and look for the above museums and explore until your heart is content. Furthermore, click below to see the behind-the-scenes video made by Google Art Project, which shows the complexity and dedication required to bring together a project of this magnitude.


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Nike Air Woven Euro 2012 – White/Blue-Red | Detailed Look

Posted: 12 Apr 2012 11:00 PM PDT

Nike Air Woven Euro 2012   White/Blue Red | Detailed Look

Here’s a detailed look at the White/Blue/Red colorway of the Nike Air Woven pack, commemorating this year’s UEFA Euro Football Championship. This particular style denotes the colors of France, one of the major competing nations in the landmark football tournament. The following high-res images highlight the intricately constructed upper on the shoe, interwoven at the “tongue” and heel with blue leather panels in royal blue. The absence of any lining or padding at the upper contributes to the deconstructed feel, while the molded contrast white midsole concealing the Air sole unit provides a cushioned ride. The shoe is in stock at select retailers like mita sneakers.

Nike Air Woven
Style: 530986-460
Color: White/Blue-Red


4-7-8 Ueno | Map
1/F & 2/F Ameyoko Center Building
Ueno, Tokyo Japan


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Maiden Noir x PORTER – Day Pack

Posted: 12 Apr 2012 10:00 PM PDT

Maiden Noir x PORTER   Day Pack

Seattle’s Maiden Noir has partnered Porter, Japan’s premier bag and luggage specialist, on a handsome heritage styled backpack. The nylon woodland camo exterior is equipped with adjustable padded shoulder straps, large main compartment and zippered front pocket. A tan leather bottom panel offers reinforced durability. Branding is represented by a woven “Mt. St. Helens Climbing Club” label — calling back to Maiden Noir’s official title for its Spring/Summer 2012 collection, “St. Helen/The First Seven” — positioned above a classic logo patch. The Maiden Noir x Day Pack is in stock now at HAVEN.

Maiden Noir x PORTER   Day Pack


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Rickshaw Bagworks – All Reflective Medium Zero Messenger Bag

Posted: 12 Apr 2012 09:30 PM PDT

Rickshaw Bagworks   All Reflective Medium Zero Messenger Bag

When you’re riding the streets trying to get from A to B, you can never have too much visibility and Rickshaw Bagworks‘ All Reflective Medium Zero Messenger Bag definitely does it big. Shining like a construction sign at night in an orange or white colorway, but blending in with the rest of your gear during the day, this polyester messenger bag catches light coming at it changing its color to a bright a glass-like shine. Not only that, this bag comes with all the interior bells and whistles you expect, including a protective Cordura lining, adjustable shoulder straps, a laptop space, ample accessory pockets, and a large main compartment. Click after the jump to see a video of this bag in action and catch a glimpse of how much it can hold. It’s available for purchase now at Rickshaw Bagworks.


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NOWNESS – Fiat 500 by Gucci | Film by Chris Sweeney

Posted: 12 Apr 2012 09:00 PM PDT

NOWNESS   Fiat 500 by Gucci | Film by Chris Sweeney

A tongue-in-cheek video directed by depicts the series of ingredients that go into the making of the Fiat 500 by Gucci. The special edition supermini, customized by ’s creative director Frida Giannini, has components made from high heels, handbags and perfume bottles. Those items go on a conveyor belt and undergo shrink-wrapping to become a steering wheel, car exhaust and wheel rims, which become part of a life-sized model kit that will ultimately take the form of the Fiat 500 by . Director Sweeney likens the short film to an “extreme, austere fashion version of Charlie and the Chocolate Factory.” Check it out following the click. via: NOWNESS


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BUGATTI Veyron 16.4 Grand Sport Vitesse | Video

Posted: 12 Apr 2012 08:59 PM PDT

BUGATTI Veyron 16.4 Grand Sport Vitesse | Video

Last month we brought you a look at the 1200 horsepower BUGATTI introduced at the Geneva Auto Show, which the French carmaker dubs “the most powerful roadster of all time.” Packing an 8-liter, 16 cylinder engine with four inter-cooled turbochargers connected to a seven-speed transmission, this revised Grant Sport hits 100 km/h in 2.6 seconds and rings up for €1.91 ($2.50 / £1.58) million. Now the team at have just released a new promotional video for their all-powerful roadster, which is both impressive and a major tease. Click after the jump to check it out for yourself – it’s definitely worth your time.


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