Freshness Newsletter

JAM HOME MADE x THE BLACK SENSE MARKET – Watch Collection

Posted: 30 Apr 2012 06:00 AM PDT

JAM HOME MADE x THE BLACK SENSE MARKET Watch CollectionThe Japanese men’s fashion magazine SENSE is a relatively new publication on the scene, yet its in depth reporting and precise editing of brands and products have made it a success in Japan and around the world. Celebrating their 100th issue since its inception recently, the monthly publication have staged an Otokono Kuromaturi, loosely translated as Men’s Black Festival. In order to reward its readers and supporters, THE BLACK SENSE MARKET partnered up with more brands to bring exclusive items on its online shop. JAM HOME MADE is amongst the high profile brands to participate in the anniversary campaign and they are offering exclusive and special watches made with Stussy, Disney, and CASH CA. To purchase these items, users will need to log in and place an order. Be quick as the festival will finish on Monday, May 21st at 10am Japan time.


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Stussy x Ed Banger Records – Cool Cats Series

Posted: 30 Apr 2012 03:00 AM PDT

Stussy x Ed Banger Records Cool Cats SeriesParisian musical creative force Ed Banger Records, masterminded by Pedro Winter a.k.a. Busy P, have teamed up with Stussy on a variety of garments. The collection is titled the Series, referencing to the greater Parisian creative movement Cool Cats, and it features the signature graphics drawn up by their resident graphic designer and illustrator SO-ME. Two versions of t-shirts and tank tops are produced in black or white bodies. Pastel colored screen print accents the garments and all of the pieces are in stock at select Stussy stores and on their online shop. Take a look at the full series after the jump.


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Lamborghini – Aventador J | Video

Posted: 30 Apr 2012 02:00 AM PDT

Lamborghini Aventador J | VideoThe jaw dropping design of the drop top Lamborghini Aventador J is nothing short of stunning, a slightly more attention seeking than the Gallardo LP 570-4 Superleggera we reported earlier. However, there was one very unfortunate fact about this vehicle, that there is only one in existence in the world. Well actually that does not matter for most of us, as we would not even be able to afford the exotic car in the first place. In knowing this truth, Lamborghini made a short video of the convertible roaring through on a heart pounding midnight run through narrow mountain roads. Although we may not be able to drive the cars ourselves, at least we can turn up the volume and pretend to drive it. Click below and press play to feel the energy and speed of this raging bull. via: autoblog


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NIKEiD Air Force 1 iD – 10th Mountain Division Design Options | Available on May 1st

Posted: 30 Apr 2012 12:53 AM PDT

NIKEiD Air Force 1 iD – 10th Mountain Division Design Options | Available on May 1st

Not only will it be the latest edition honoring the 30th anniversary of Nike‘s iconic basketball sneaker, the Air Force 1. The latest design option to be available on the NIKEiD customization program also adds a humanistic prospective by paying tribute to the storied U.S. Army‘s 10th Mountain Division. Specialized in fighting under less than ideal combat situations and the only division of its kind within the , men of the proved themselves in key battles from Desert Storm to the current campaign in Afghanistan. But the division really lived up to its motto of “Climb To Glory” while reclaiming the mountainous terrain of northern Italy from occupying German troops during World War II. This was also when , co-founder of Nike, served as a Major and with distinction.

References to the olive drab army fatigue, the 10th Mountain Division edition will offer Vintage Canvas and Rough Grain Leather as design options. Plus, already available options like gum rubber outsole, ankle strap in contrast colors, and exclusive dubrets. All set for launch tomorrow, May 1st, on NIKEiD and NikeStore.com online stores.

Release Date: May 1st, 2012 (Tuesday)


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Nike Basketball Designer Apologized for Insensitive Twitter Comment on Derrick Rose’s Injury

Posted: 29 Apr 2012 11:02 PM PDT

Nike Basketball Designer Apologized for Insensitive Twitter Comment on Derrick Roses Injury

In our ever interconnecting world and a 24/7/365 presence on the virtual-sphere, we’re all bound to make a mistake or two. It really all comes down to when. For Jason Petrie, the lead footwear designer at Nike Basketball and the architect behind LeBron James‘ signature line, that “when” was over the weekend. Not long after Chicago Bulls‘ Derrick Rose tore his ACL during Playoffs’ Game 1 against the Philadelphia 76ers and effectively ended his season for the year. Petrie made an offhanded remark on Rose’s choice to go with Nike’s arch-rival, adidas, on his personal Twitter account:

“You got one guy only getting stronger, and one guy breaking down before our very eyes. You chose poorly Pooh…#shouldasignedwithNIKE #GWS”

The statement quickly stirred up remarks from fans and Rose’s supporters. And while Petrie quickly tweeted an explanation that his comment was taken out of context, the damage was done. Yesterday, Petrie apologized again and tweeted

“Wow! Twitterverse I do apologize. It was really just tongue n cheek! Never meant any harm or disrespect!”

Still, the repercussion from Petrie continues. So much so that Nike stepped in and issued a statement on Petrie’s behalf

"As a brand that is passionate about sport, we recognize the intense level of play that every athlete has engaged in during this basketball season and respect the dedication it takes to compete. One of our basketball footwear designers posted comments online that we feel are inappropriate, and he has since apologized. We wish anyone who is injured a speedy recovery.”

Throughout this controversy though, might just have the last laugh. In December of last year, Rose signed a new contract with adidas worth $250 million over 10 years, one of the most lucrative endorsement deal ever… via: NYDailyNews


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PEAR Sports – Square One Biofeedback Training Tool

Posted: 29 Apr 2012 08:30 PM PDT

PEAR Sports Square One Biofeedback Training Tool

There are a lot of gadgets out there that end up causing your physique to suffer at the end of the day, but the range of options with healthy intentions just got more interesting with ’ Square One Biofeedback Training Tool. Unlike the Nike+ Fuelband, which stays by your side throughout the day to help keep you moving toward your goals, the Square One’s sole purpose is to fine tune your training and improve your workouts in real time. Effectively a personal trainer squeezed into a tiny mp3 player-friendly package, the Square One allows you to built a workout regimen based on your goals and the results of a baseline fitness test. The results include a series of pre-planned sessions devised by a team of elite running coaches that also constantly monitor your performance, encourage you to maintain your target pace, and provide on-going feedback during your workout. The package also includes a wireless heart rate monitor and foot pad, lightweight sport earphones, and access to Pear Portal to upload, track, and plan your training. The Square One is available now at the PEAR Sports online store now.


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Lamborghini Gallardo LP 570-4 Superleggera | Test Drive Video

Posted: 29 Apr 2012 10:00 AM PDT

Lamborghini Gallardo LP 570 4 Superleggera | Test Drive VideoTranslogic’s has met a lot interesting people and has introduced us to a lot of unique cars over the course of their 100 episode run, mostly powered by alternative fuels or driven by alternative personalities. Needless to say, AOL has picked a winner with the model and their crew deserves to push the limits of their choice of a traditionally-fueled exotic supercar around World’s Speedway to celebrate reaching this milestone. Of course, they chose the powerful Lamborghini Gallardo LP 570-4 Superleggera and invited us to join them on a fun ride with Translogic’s uncanny ability to mix speed with geek with just the right pinch of awesome film editing. Check out the full video after the jump and make sure to keep tabs on the team over at Translogic because if the next 100 episodes are as cool as the first, we’re sure to have a good bit of fun.


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