5/08/2012

 

Freshness Newsletter

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• Estevan Oriol – Swimsuit Modeled by Brittany Dailey | Video by Levi Maestro
• Yuketen – Weekender Bags
• WeSC x BRABUS x Smart – The Superlative Journey
• JR x Jose Parla – Wrinkles of the City | Cuba
• Creative Recreation – Summer 2012 Collection Lookbook | Video
• Fred Perry Laurel Wreath – Blank Canvas Cycling Collection Lookbook | By end clothing
• Mister Cartoon Unveils SANCTIOND Automotive | Video
• Nike SB Dunk Low Premium “Non-Entourage” – Kasina Launch | Event Recap
• Nike Soccer – Arsenal F.C. 2012/2013 Home Kit
• AViiQ Ready Clips – USB Cable Set

Estevan Oriol – Swimsuit Modeled by Brittany Dailey | Video by Levi Maestro Posted: 08 May 2012 05:00 AM PDT Before starting out his career as a professional photographer, Estevan Oriol toured around the country as tour manager, for acts like Cypress Hill and House of Pain. Right there on the road, he captured the behind the scenes of life on the road. Most of the photographs he has taken in the past have ended up as magazines editorials, advertising campaigns, t-shirt graphics, and photo prints. Now, there is a new application for his photos, bikinis. Oriol will be launching a series of women’s swimsuits very soon and he was out with model Brittany Dailey to shoot some promotional snaps. Levi Maestro was also on hand to film the shoot, and here is a sneak peek of the upcoming swimsuits. Read the rest of: Estevan Oriol – Swimsuit Modeled by Brittany Dailey | Video by Levi Maestro © Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook Post tags: Brittany Dailey, Estevan Oriol, Levi Maestro, Maestro Knows

Yuketen – Weekender Bags Posted: 08 May 2012 04:00 AM PDT We have all been accustomed to the high quality and craftsmanship of footwear brand Yuketen. Although the introduction of these Weekender Bags might mean they are starting to expand their horizon. As the name suggests, these bags will come in handy for short trips or everyday use. Made with heavy-duty cotton canvas fabric, the bags are finished off using brown leather handles, straps, piping, and reinforcements. For improved mobility, the bag is fitted with a detachable shoulder strap. Navy and Olive versions are currently available through Up There in Melbourne, Australia. Up There Store 1/11-15 McKillop Street | Map Melbourne VIC 3000 Read the rest of: Yuketen – Weekender Bags © Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook Post tags: Up There, Yuketen

WeSC x BRABUS x Smart – The Superlative Journey Posted: 08 May 2012 03:00 AM PDT Stockholm based WeSC is a brand that does not conform to the norm. Thinking well outside of the square, their latest Superlative Journey becomes reality thanks to their partners Smart and BRABUS. A tailor made Smart was made especially for this project, which should be seen at designated cities around the world – Stockholm, Berlin, Paris, Rome, New York, Las Vegas, and Los Angeles. In addition, the journey will invite participation from their WeActivists in the various locations. WeSC and Smart also teamed up to produce an exclusive headphone, matching the bronze vehicle. Follow The Superlative Journey on their capsule website as they roll through different cities over the next few months. Read the rest of: WeSC x BRABUS x Smart – The Superlative Journey © Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook Post tags: Brabus, Smart, WeSC

JR x Jose Parla – Wrinkles of the City | Cuba Posted: 08 May 2012 02:00 AM PDT Good friends and fellow artists, JR and Jose Parla are in Cuba at the moment, completing the Wrinkles of the City project. This public art project is set up in time for the Eleventh Havana Biennial 2012, turning the streets into works of art. Large-scale photo print posters of JR works harmoniously with the free flowing calligraphy style of Parla, which then blends in effortlessly against the characteristic city. On Sunday, May 13, both artists are slated to give a presentation at the aforementioned event, so take a visit if you are in the area. via: BKRW Read the rest of: JR x Jose Parla – Wrinkles of the City | Cuba © Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook Post tags: Jose Parla, JR

Creative Recreation – Summer 2012 Collection Lookbook | Video Posted: 07 May 2012 11:00 PM PDT “We’ve come full circle,” stated Robert Nand, the co-founder of Creative Recreation, as preparations went underway for the footwear label’s latest lookbook photo-shoot. It was 10 years ago, Nand explained, that Creative Rec shot the first seasonal campaign along the very same steps and shores. So for nostalgic purpose, the new campaign featured the timeless staple, the Cesario, in breathable mesh. For juxtaposition, Creative Recreation also added the Lacava, a relatively new silhouette, with durable ballistic nylon upper. The lookbook and subsequent video also included other popular editions and make, though it simply wasn’t enough to cover the entire span of the collection. A remarkable feat considering 10 years wasn’t too long ago… The first part of Creative Recreation’s Summer 2012 Collection will be in store soon, with the second part to come during the latter part of the season. Read the rest of: Creative Recreation – Summer 2012 Collection Lookbook | Video © Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook Post tags: Creative Recreation, Robert Nand

Fred Perry Laurel Wreath – Blank Canvas Cycling Collection Lookbook | By end clothing Posted: 07 May 2012 10:00 PM PDT Fred Perry bridges the gap between English mod subculture and the sport of cycling with its Blank Canvas Spring/Summer 2012 Cycling capsule collection. Released under the label’s premium Laurel Wreath imprint, the goods take the form of jerseys (constructed from 100% cotton pique instead of modern synthetics, contributing to an appealing throwback sensibility) and shorts, plus shiny nylon windbreaker and perforated sneakers in white or black colorways. Hallmarks of the collection are utilitarian details, like ergonomically placed pockets for water botter bottles and the like, and classic colors evocative of Fred Perry’s 1960s heritage, the era in which proponents of the mod movement co-opted cycling jerseys as part of their uniform. The collection is expected to land at end clothing in June. See more from the store’s dedicated lookbook below. Read the rest of: Fred Perry Laurel Wreath – Blank Canvas Cycling Collection Lookbook | By end clothing © Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook Post tags: end clothing, Fred Perry, Fred Perry Laurel Wreath

Mister Cartoon Unveils SANCTIOND Automotive | Video Posted: 07 May 2012 09:00 PM PDT Renowned tattoo artist Mister Cartoon translated his interest in cars into a business venture, a signature brand of premium car care products dubbed Sanctiond. The range of goods comprises waxes, polishes, spray detailers, interior and exterior cleaners and tire shines, each packaged in signature Mister Cartoon style. An open-house party was held at SA Studios, the facility owned by Mister Cartoon and Estevan Oriol, in celebration of the brand’s unveiling, kicked off with a press conference led by Cartoon and Sanctiond Automotive Group CEO Atticus Firey. Attendees enjoyed live DJ sets and an assemblage of custom decorated bicycles and cars, as well as impressive displays of lowrider hydraulics. Check out a video recap of the event below. Read the rest of: Mister Cartoon Unveils SANCTIOND Automotive | Video © Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook Post tags: Mister Cartoon, SANCTIOND

Nike SB Dunk Low Premium “Non-Entourage” – Kasina Launch | Event Recap Posted: 07 May 2012 08:30 PM PDT A prelude to what’s to come later this month. Once the confirmation was set, Nike SB started its systematic launch of the much talked about Nike SB Dunk Low "Non-Entourage" (aka “Nontourage” or “Untourage”). As with before, retailers in Asia received the very first batch of the rarities. Among the few was Kasina of South Korea, which conducted a raffle to ensure fairness in the lineup sequence. With just so very few available, Kasina sold out its inventory in no time, a scenario likely to repeat over here as well. via IST Read the rest of: Nike SB Dunk Low Premium "Non-Entourage" – Kasina Launch | Event Recap © Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook Post tags: Entourage, HBO, Kasina, Nike, Nike SB

Nike Soccer – Arsenal F.C. 2012/2013 Home Kit Posted: 07 May 2012 07:30 PM PDT Honoring its 125 years of history and the countless more to come, Nike Soccer, along with forward Theo Walcott, forward Alex Oxlade-Chamberlain, and defender Kieran Gibbs, unveil the Arsenal‘s newest Home Kit for the 2012-2013 season. Predominately red and white, colors long held by the Gunners, Nike added a third, obsidian blue, in its updated design. Partly to complement the tricolor of Great Britain’s Union Jack, the addition of blue was to commemorate legendary team manager Herbert Chapman, who laid the foundation of common practices on a modern soccer game. Credited with usage of white soccer of visibility, hoops on socks and numbered jersey for identification, Chapman’s pragmatic tactics helped the Arsenal to three league titles and a FA Cup win between 1925 and 1934. Hidden designs such as graphic in reference to Chapman’s “WM” formation and Arsenal’s motto "Victoria, Concordia, Crescit" ("Victory Through Harmony"), all instills a sense of unity among players and fans. While the team’s history played a part in its redesign, the new home kit bears completely new methodology including a Double Knit construction, one where the jersey is 50% more breathable, 21% stronger, and 210% more flexible, yet weighing in at only 145 grams. To lessen its impact on the environment, Nike utilized 100% recycled polyester in each shorts, and 96% recycled polyester in each jersey, an equivalent of 13 recycled plastic bottles. An integrated part of the Nike Pro Combat system, the kit protects its wearer from injuries yet in relative comfort. The new Arsenal F.C. Home Kit for 2012-2013 season is now available for pre-order at www.arsenaldirect.com and soon at other retail locations. Read the rest of: Nike Soccer – Arsenal F.C. 2012/2013 Home Kit © Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook Post tags: Alex Oxlade-Chamberlain, Arsenal F.C., Kieran Gibbs, Nike, Nike Soccer, Theo Walcott

AViiQ Ready Clips – USB Cable Set Posted: 07 May 2012 07:00 PM PDT Bid goodbye to tangled cables and used up storage space thanks to AViiQ Ready Clips. The pen-sized 5.5-inch cables clip onto your bag or shirt pocket for convenient portability, featuring a flat, compact design for hassle-free use. A standard USB plug on one end, along with a choice of Micro USB, MINI USB or Apple 30-pin connector on the other (color-coded for quick identification), allows for easy charge and data transfer. The AViiQ Ready Clips are available in different sets of two at $24.99 or $19.99 price points. Pick up a set now from the AViiQ online store. via: UNCRATE Read the rest of: AViiQ Ready Clips – USB Cable Set © Freshness Mag, 2012. | Permalink | No comment | Visit us on Facebook Post tags: AViiQ

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