Freshness Newsletter


Fahrradi Farfalla FFX – Bicycle Powered Ferrari | Video

Posted: 17 May 2012 04:00 AM PDT

Fahrradi Farfalla FFX   Bicycle Powered Ferrari | VideoWith the price of gas rising, the future of super cars may be different to what one may imagine. Fahrradi Farfalla FFX is a Ferrari-lookalike vehicle, purely powered by the driver. In German, Fahrradi means bicycle, and they have created an eco-friendly super car that does not use gas at all. Although this car may not be able to imitate the speeds of Ferraris, it has registration for driving on Austrian roads. It can even drive at night, thanks to the LED lighting system on the front and rear. Check out the vehicle in all its glory by clicking play below. via: designboom


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OUTLIER – Cargo Shorts

Posted: 17 May 2012 03:00 AM PDT

OUTLIER   Cargo ShortsThe cargo shorts may not be the most fashionable style, yet the Brooklyn based OUTLIER have refined the classic military design into a stylish silhouette. Apart from the cleaner aesthetic, these shorts are made using 60/30 fabric, a blend of cotton and nylon with a four-way stretch. The front portion of the side pockets are integrated, forming a sleeker appearance without compromising on carrying capacity. A brand new colorway, Metakhaki, was developed for this piece, jet dying a modern reinterpretation of the olive drab. Both versions are available at the OUTLIER online shop now.


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Sergio Garcia – “Heat” Gunpowder Prints Of Air Jordans | Video

Posted: 17 May 2012 12:00 AM PDT

Sergio Garcia   Heat Gunpowder Prints Of Air Jordans | Video

Artist Sergio Garcia, a self-described “huge Jordan fan,” received his first pair of Air Jordans from a friend. They were a used pair of IIIs, and Sergio was able to restore them so effectively that his friend actually asked for them back. His love for Jordans was such that it propelled him to create a series of works that celebrated Tinker Hatfield’s designs, but in the sort of pop art vein that called to mind Andy Warhol. Inspired by a Michael Jordan quote urging the importance of turning a negative situation into a positive one, he turned to gun powder as a medium for his colorful screen prints — the ultimate expression of taking something for negative use and creating something positive. Sergio’s colorful “Heat” prints feature iconic Air Jordan models that are priced affordably so they can reach a younger generation, perhaps acting as their introduction to the art world. Check out a video interview with Sergio below, and go here to purchase one of his prints.


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Prometheus – Dr. Elizabeth M. Shaw “Quiet Eye” | Video

Posted: 16 May 2012 11:00 PM PDT

Prometheus – Dr. Elizabeth M. Shaw Quiet Eye | Video

The latest viral video in promotion of the upcoming Ridley Scott film Prometheus places Dr. Elizabeth Shaw (Noomi Rapace) front and center. Entitled “The Quiet Eye,” the 90-second clip is presented in the guise of a video message to Peter Weyland (Guy Pearce) of Weyland Industries. It gives us a bit of background information about the character — Shaw is an archeologist with multiple doctorate degrees who isn’t lacking for curiosity or persistence — and how she came to join the Prometheus crew. But the video raises questions as well — namely, why is Weyland performing those complex facial and voice analyses on this seemingly innocuous transmission? Check out the video below, and look for Prometheus to open in theaters on June 8th.


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Sebago – Spring/Summer 2012 Collection

Posted: 16 May 2012 10:00 PM PDT

Sebago   Spring/Summer 2012 Collection

We’re now able to get a full look at the Sebago Spring/Summer 2012 Collection topped off last week, which includes a full line-up of footwear further proving that everything designer Ronnie Fieg touches turns to gold. The collection is built around some classic models that we’ve come to love from the brand like the Dockside, several cuts of the Beacon boot, the wing-tipped Brattle, and the loafer as well as the new model, the Spinnaker. You can look forward to seeing the Dockside in a range of colors, each with a slip-resistant, non-marking rubber sole, leather socklining, and either smooth nubuck or waxy pull-up leathers finished with rawhide laces and Sebago branding. The complete series of Sebago by Ronnie Fieg is handmade and is already in stock at KITH stores and online.

 NYC
644 Broadway | Map
(Entrance on Bleeck Street)
New York, NY 10012

 BK
233 Flatbush Avenue | Map
Brooklyn, NY 11217


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ALIFE Footwear Collection – Spring/Summer 2012 | Delivery 1

Posted: 16 May 2012 09:00 PM PDT

ALIFE Footwear Collection   Spring/Summer 2012 | Delivery 1

New York’s Alife continues to proselytize for a lifestyle like no other with a fresh assortment of kicks for Summer 2012. The range comprises three warm weather styles, fit for wear without socks. There’s the Chuck Low, carrying a navy corduroy upper with tan leather heel strip, metal eyelets and sporty gum outsole. The Moc Low Tassel, in orange or black colorways, has a stitched suede upper with tassel detail and rubber outsole. Finally, the Public Estate Low, featuring a smooth leather upper finished with brogue detailing and Alife’s antique “A” logo, comes in red or black styles. The kicks are in stock now at Encino’s Primitive.


17060 Ventura Blvd | Map
Encino, CA 91316
TEL #: 818-479-7171


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Stussy x Herschel Supply Co.- Duffle Bag Collection

Posted: 16 May 2012 07:30 PM PDT

Stussy x Herschel Supply Co.  Duffle Bag Collection

The joint venture between Stussy and Herschel Supply Co. spans backpacks — which we previously reviewed — as well as two individual duffle bag styles. The Walton Duffle Bag, finished in a two-tone olive and black colorway, has two front zip bellow pockets and a full-length zip pocket on the alternate side. The large main compartment and dedicated side shoe chamber have a “Wild Hawaii”-print lining, and the full zip top closure is complemented with a grab handle and removable shoulder strap. The brand’s Journey Duffle in olive features a classic duffle design and similarly comes equipped with a shoe compartment lined with Wild Hawaii fabric. An exposed full-length zipper and adjustable shoulder strap finish the look. The bags are in stock now at end clothing.

4-6 High Bridge | Map
Newcastle Upon Tyne
NE1 1EN, England


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UMBRO – F.C. Harlem Lions – Official Kit

Posted: 16 May 2012 07:00 PM PDT

UMBRO   F.C. Harlem Lions   Official Kit

A youth development program for communities often underserved, the F.C. Harlem Lions provides for some 500 members between the ages of 5 to 19 opportunities to participate in the sport of soccer. And while it is a challenge due to the socio-econcomical circumstances, thanks to sponsorship, such as the one announced by UMBRO, the pride of Harlem continues to grow. Available now through F.C. Harlem Lions official online store, fans can purchase 7 different styles, from F.C. Harlem Lions Track Jacket, the Patterned Windbreaker, to the Aston Jersey. Each emblazon with F.C. Harlem Lions’ roaring lion bust and metallic gold accents on a black backdrop. And with each sale, a percentage will go on to fund future F.C. Harlem Lions programs.


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ZUCKERBERG: The Musical! – By CDZA | Video

Posted: 16 May 2012 06:00 PM PDT

ZUCKERBERG: The Musical!   By CDZA | Video

Saw The Social Network and thought there was too much smart Aaron Sorkin-penned dialogue and not enough zippy songs lifted from famous Broadway musicals? Check out “Zuckerberg: The Musical” by CDZA (short for Collective Cadenza), a multi-talented troupe who specializes in “musical video experiments.” Comprised of 12 scenes and clocking in at less than four minutes, the compressed saga tells the story of the rise of Facebook. Founder Mark Zuckerberg, who celebrated his 28th birthday Monday and will soon celebrate his social networking site going public on Friday, can add this mini-musical to the list of things that are making his week the best week ever. Check out the video — featuring the vocal stylings of Lora Lee Gayer, Tess Soltau and Ryah Nixon — below.


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HUF Summer 2012 Fuck It Pack

Posted: 16 May 2012 05:30 PM PDT

HUF Summer 2012 Fuck It Pack

New for Summer 2012 from skate brand HUF is the colorfully named Fuck It Pack, a collection of headwear made up of bucket hats and snapback caps. Each style is finished in three different varieties of camo — granite, sahara and tiger — and adorned with a large embroidered patch trimmed with a distinctly patriotic design and conveying a very disaffected tone. Appropriate for the skatepark or a backyard barbecue where dudes carry their cans of Bud in beer koozies (dirtbag crew indeed), HUF’s Fuck It Pack is available for purchase now exclusively through the brand’s online store.


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