Freshness Newsletter


New Era – 59FIFTY Fitted Bandana Collection

Posted: 18 May 2012 05:00 AM PDT

New Era   59FIFTY Fitted Bandana CollectionA brand new style of 59FIFTY fitted caps has launched from New Era titled the Bandana Collection. Traditionally, their caps are constructed from 100% wool materials, yet these items are made using 100% cotton, paisley pattern bandana fabrics. There is a multi-colored Crazy Pattern, employing three different colored bandana materials on the crown. Alternatively, if you are not feeling crazy about those, New Era designed the New York Yankees cap with an all black bandana fabric. White Yankeese logo embroidery is located on the front panels, matched by New Era logo on the left temple. Both styles are currently in stock at New Era Japan online shop.


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State Bicycle Co. – The Contender | Video

Posted: 18 May 2012 04:00 AM PDT

State Bicycle Co.   The Contender | VideoFilming cyclists is no easy feat, let alone shooting at nighttime in low light condition, yet when executed correctly, the result is fantastic. Arizona based fixed gear and single speed bicycle store State Bicycle Co. worked with Tyler Quinn to take footage of their sponsored rider, Scott Piercefield. A solo ride through the streets of Phoenix, Piercefield takes us on a journey through the main streets and back streets. Although he is a very fast rider, this video shows a more serene side of riding a fixed gear bicycle, and the beauty of the relationship between man and machine. Enjoy the two minute long video by scrolling down.


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KAWS – Macy’s Thanksgiving Day Parade Companion | Preview

Posted: 18 May 2012 03:00 AM PDT

KAWS   Macys Thanksgiving Day Parade Companion | PreviewIt seems there is no stopping the momentum of graffiti writer turned contemporary artist Brian Donnelly, commonly known by his alias KAWS. Furthermore, his Companion is a lovable character which lends itself to almost any environment, whether it be a vinyl figure, t-shirt graphic, candle, or as a large-scale 16-foot figure. In a recent interview with New York Times, Donnelly gave a sneak preview of what to expect in the upcoming Macy's Thanksgiving Day Parade. Just two years prior, Takashi Murakami, a good friend of Donnelly, received an invitation to partake in the festive event. As this sketch shows, the Companion will no doubt look awesome at the parade.


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doubt everything x TMI x NEIGHBORHOOD x ZOZOTOWN – Capsule Collection

Posted: 18 May 2012 02:00 AM PDT

doubt everything x TMI x NEIGHBORHOOD x ZOZOTOWN   Capsule Collectiondoubt everything is a Japanese publishing company who have contributed to the Tokyo scene as a whole. Lead by Detz Matsuda, an influencer in Tokyo with a long list of friends in various facets of Tokyo’s cultural scene. Matsuda was invited to start a new column in ZOZOTOWN, doubt everything presents TMI, which will be updated every two months. The premiere column started with an interview with long time friend Shinsuke Takizawa from NEIGHBORHOOD. During the interview, the two reflects on their lives growing up in Tokyo in the 80′s, when the foundation of what was to come in the 90′s was solidifying. To commemorate the occasion, they have created a special capsule collection with 80s flavor, which will be sold exclusively at ZOZOTOWN.  Scroll down to check out the collection in detail.


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Mighty Healthy x Benny Gold – Capsule Collection

Posted: 18 May 2012 12:00 AM PDT

Mighty Healthy x Benny Gold   Capsule Collection

New York and San Francisco collide in the Mighty Healthy x Benny Gold ”Stay Hungry” capsule collection. The goods comprise two individual t-shirt styles and a snapback cap, each done up in black and gold colorways. The “San Francisco” tee features the city name printed backward in signature Mighty Healthy style, along with a golden apple sleeve print. That gold apple graphic — a play on Mighty Healthy’s knife-through-big-apple logo — replaces the blade with Benny’s paper airplane trademark, and is featured on the second t-shirt style and snapback cap. The Stay Hungry collection is available now at Benny Gold’s brick and mortar store and online.

Benny Gold
3169 16th Street | Map
San Francisco, CA 94103


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Tom Sachs – “SPACE PROGRAM: MARS” | Exhibition Recap

Posted: 17 May 2012 11:00 PM PDT

Tom Sachs   SPACE PROGRAM: MARS | Exhibition Recap

Tom Sachs“Space Program: Mars” exhibition at the Park Avenue Armory bills itself as an “immersive space odyssey with an installation of dynamic and meticulously crafted sculptures.” Sachs and his thirteen-member crew — outfitted in pieces from the NIKECraft collection — will stage regular demonstrations of the maintenance of their extraterrestrial mission, beginning with the liftoff to Mars and culminating in a research excursion on the surface of the red planet. In between, the team will deal with myriad tasks ranging from food delivery, entertainment, agriculture and waste disposal. The exhibition raises questions that relate to production and consumption, as well as exploration and creativity. “Space Program: Mars” will run until June 17th. The Tom Sachs NIKECraft collection be sold in an adjoining pop-up installation.

SPACE PROGRAM: MARS
Park Avenue Armory
643 Park Avenue | Map
New York, NY 10065
TEL #: 212-616-3930

Exhibition Dates: Now – June 17th, 2012 (Saturday)


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New Balance M1500 “Made in England” – Fall 2012 | Preview

Posted: 17 May 2012 10:00 PM PDT

New Balance M1500 Made in England   Fall 2012 | Preview

The 1500 is one of New Balance‘s most popular silhouettes, though discerning sneakerheads know the 1500s to get are the ones that feature the prominent “Made in England” embroidery on the tongue. For the Fall 2012 season the brand presents the shoe in five individual styles, each carrying a mesh base with leather, suede or nubuck builds. The suede variation features green or purple colorways, while the  nubuck styles have orange or bright blue accents. The collection is rounded out by an understated leather and mesh pair dressed with black and grey neutral shades. The kicks are expected to land at retailers in July. via: Freshngood


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BOWDEN + SHEFFIELD Minimalist iPad Cases | By FINEGRAIN

Posted: 17 May 2012 09:30 PM PDT

BOWDEN + SHEFFIELD Minimalist iPad Cases | By FINEGRAIN

While iPad cases are no stranger to our pages, a time comes when a group of designers come in and completely change the rules of the game. And, to top it off, these two from FINEGRAIN are also full-time students. So what is so special about these cases? The Bowden and the Sheffield are two versions of an iPad case sturdy enough to take a beating, but sleek enough to fit in in the boardroom or classroom. Built using natural materials and a magnetic closure system, you won’t have to think twice about the safety of your beloved tablet.

Both cases feature an ultra-soft lining that also doubles as a screen cleaner as the tablet goes in and out of the case. In particular, the Bowden is milled from aircraft-grade aluminium and is bead-blasted and hard-anodized for a cool finish. On the other hand, the Sheffield is constructed with milled polycarbonate paired with 100% natural wood felt that – get ready for it – also includes a surface to be used as a dry-erase board. Pretty slick stuff. If you want to learn more about theses minimalist iPad cases or how you can get your hands on one, check out their Kickstarter page.


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Animatronic Terminator Bust by T-Studio

Posted: 17 May 2012 07:00 PM PDT

Animatronic Terminator Bust by T Studio

The designers at Japan’s T-Studio have created a new toy that will have you asking “Is this how Skynet begins?” Their incredibly detailed chrome busts, depicting the shiny endoskeleton of the T-800 from the Terminator films, feature independently moving head, neck and glowing red eyes. Lending to its likeness from the original Terminator film from 1984, this version of the T-800 has teeth created from scratch based on images of Arnold Schwarzenegger, and fairly jerky motions, which can be controlled via switches on the base of the pedestal or remote control. Busts are custom made to order. via: Gizmodo


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DQM Spring/Summer 2012 Collection Lookbook

Posted: 17 May 2012 06:00 PM PDT

DQM Spring/Summer 2012 Collection Lookbook

The Spring/Summer 2012 lookbook for New York’s DQM presents an array of images conveying a freewheeling vibe, with the guys enjoying drinks, posing with miscellaneous sports equipments, tools and weapons (that’s Gino Iannucci with a switchblade), and crafting sock puppets out of DQM-branded socks. The looks on display feature DQM’s accessible and wearable goods, made up of essentials including logo tees, twill shorts, chinos and woven shirts, plus a wide assortment of snapbacks and camp caps. The color palette is squarely in the understated range (look elsewhere for pastels or neon hues), maintaining DQM’s regular-guy aesthetic. The items are available now at DQM’s online store.


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