Freshness Newsletter


Lamborghini Aventador LP700-4 Tuned | By Wheelsandmore

Posted: 18 May 2012 11:00 PM PDT

Lamborghini Aventador LP700 4 Tuned | By Wheelsandmore

German auto tuner Wheelsandmore has gone to work on the Lamborghini Aventador, a two-seater supercar unveiled at the Geneva Motor Show in 2011. The Aventador LP700-4 comes out of the factory equipped with a 6.5-liter V12 good for 690 horsepower and 509 lb-ft of torque, which Wheelsandmore bumps to 766 horses and 560 lb-ft of torque through a software upgrade. Aside from the power boost, the vehicle gets the benefit of a new set of ultra-light three-piece forged alloy wheels finished with rims in the same color as the exterior paint. The 20-inch rims up front are wrapped in Pirelli tires, as are the 21-inch wheels in back. An additioinal carbon-fiber styling package for the Aventador is expected to be launched by Wheelsandmore in the months to come. via: CarScoop


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Audemars Piguet – Making of Royal Oak Tapisserie Dial | Video

Posted: 18 May 2012 10:00 PM PDT

Audemars Piguet   Making of Royal Oak Tapisserie Dial | Video

The Royal Oak by Swiss prestige watchmaker Audemars Piguet – celebrating its 40th anniversary this year — is famous for its tapisserie pattern dial. It’s essentially the face of the timepiece, giving it character and a distinct identity. The craftspeople at Audemars Piguet have been manufacturing the White Oak dial using the same techniques since 1972. Tradition and expert skill trump CNC technology in their workshop, as the following video demonstrates. Clocking in at two and half minutes, the short film depicts the various steps and intricate work that go into the construction of the dial, from the etching of the tapisserie pattern to the application of white gold hour markers. Check it out below. via: perpetuelle


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Hiroshi Tsubouchi – Shark Sole Derby – Navy

Posted: 18 May 2012 07:30 PM PDT

Hiroshi Tsubouchi   Shark Sole Derby   Navy

Hiroshi Tsubouchi presents the descriptively named Shark Sole Derby, which, in line with the renowned Japanese shoemaker's signature aesthetic, marries a classic silhouette with unique stylistic flourishes. In this particular case the lace-up oxford has a premium leather upper in an attractive navy blue finish (which is sure to age beautifully), accented with white laces and white welt stitching. A contrast leather lining, plus the tri-colored ripple sole that gives the shoe a wholly distinctive look, round out the details. The made shoes are in stock now at Tres Bien Shop.

Très Bien Shop
Friisgatan 6C | Map
SE-21146 Malmö Sweden


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wings + horns Denim Collection – Spring/Summer 2012

Posted: 18 May 2012 06:30 PM PDT

wings + horns Denim Collection   Spring/Summer 2012

Vancouver’s wings + horns presents a staple of any man’s wardrobe — namely, a premium pair of denim, either in a raw or washed finish. Constructed from 13.5oz Cone Mills White Oaks selvedge denim from North Carolina, the jeans are sewn and assembled in L.A. in both slim and straight cuts. Details on the traditional five-pocket styles include selvedge coin pocket, custom donut button fly, custom branded rivets and black leather waist patch. Contrast “+” stitch on the outseam plus darted seat detail finish the look. All four styles — worker wash and raw in slim a silhouette, plus worker wash and raw in straight — are available now at Haven.


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Gourmet – Fall/Winter 2012 Collection | Media Preview

Posted: 18 May 2012 05:30 PM PDT

Gourmet   Fall/Winter 2012 Collection | Media Preview

L.A.-based Gourmet made a cross-country trek to preview the brand’s Fall/Winter 2012 collection at New York’s Spotted Pig last Wednesday. While attendees enjoyed hors d’oeuvres and cocktails, Gourmet co-founders John Buscemi and Greg Lucci presented the upcoming footwear lineup, made up of popular models including the Quattro Skate, Dieci 2 SN and the 21, in unique finishes like ocelot print and Japanese ultrasuede, alongside the more traditional full grain leather. The occasion also marked the debut of the Gaetano, the most technically advanced shoe from the brand to date, featuring a no-sew upper with mesh details and lightweight tech outsole. Among the guests of note were Va$htie Kola, Brooklyn Circus‘ Ouigi Theodore, and photographers Mel D. Cole and William Yan.

Photography: Mel D. Cole/Villageslum.com


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Levi’s Champs Elysées Flagship Store

Posted: 18 May 2012 04:30 PM PDT

Levis Champs Elysées Flagship Store

For all the talk about designer jeans this, selvedge denim that, the French, like many others around the world, still appreciate the original, those by Levi’s. As a response to demands and a token of appreciation, Levi’s opened its newest flagship store on that most famous of all Parisian streets, the Champs Elysées. In addition to its scale, the new flagship offers a number of services like in-house denim tailoring, the Curve ID collection, Commuter collection, Made & Crafted line, vintage reissues and rare one-of-a-kind Levi's pieces. Only the fourth of its kind in the world, the store also include artworks and artifacts from Pedro Winter of Ed Banger Records and James Murphy of DFA Records, both of whom performed in the store during its opening. Additionally, the in-store offerings varies from the famed 501 to the rare Levi's 1890 Spurbites, a vintage reissue of the original 1890 release. You will find all the label has to offer at 76 Avenue des Champs-Élysées in Paris, France.

Levi’s Champs Elysées
76 Avenue des Champs-Élysées | Map
75008 Paris, France


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LEGO CUUSOO – Land Rover Defender 110 | By Sheepo

Posted: 18 May 2012 03:30 PM PDT

LEGO CUUSOO – Land Rover Defender 110 | By Sheepo

Sheepo is the moniker of a civil engineering student from Madrid, Spain, who’s built something akin to a LEGO masterpiece: a fully-functional 1:8.5 scale version of the Land Rover Defender 110. Operated by remote control, the toy vehicle has a five-speed gearbox, transfer case offering four-wheel or two-wheel drive mode, and four functional disc brakes. Additional details include opening doors, a working suspension and folding bench seats in the back. Top speed is around 2.5 mph. 2,800 parts and seven motors went into the build. The only thing missing are cup holders. Sheepo, aka Fernando, has submitted his creation to LEGO CUUSOO, meaning that if the kit gets 10,000 votes, then LEGO will put it into production. See Sheepo’s submission here.


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Patrick Runte – “Jump ‘N’ Run” Photograph Series | Real Life Re-enactment of Iconic Video Games

Posted: 18 May 2012 02:30 PM PDT

Patrick Runte   Jump N Run Photograph Series | Real Life Re enactment of Iconic Video Games

A series of images by Hamburg-based photographer Patrick Runte answers one of the major mysteries of the modern world: What does Pac-Man look like from the front? The title of the collection — “Jump ‘n’ Run” — speaks to the rudimentary appearance of early video games, where the gaming environments were far removed from any semblance of reality. Consequently, it’s fascinating to see the trappings of the game in a real-world environment: Pac-Man maneuvering around a hedge maze, gobbling airborne pellets while evading ghosts, or individual Tetris block segments looking to assemble. Check out the rest of the images below, which depict the worlds of Pong, Space Invaders, Ballerbug and Pinball. via: PSFK


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Sneaker Con Chicago – May 19th | Event Reminder

Posted: 18 May 2012 02:00 PM PDT

Sneaker Con Chicago   May 19th | Event Reminder

Sneaker Con, the world’s premier sneaker event, arrives for the first time in Chicago tomorrow! The town may go by many nicknames — the Windy City, Chi-town, the City of Broad Shoulders (we’ll skip “Second City”) — but for one day Chicago will be transformed into Sneakerhead Central. The action is set to take place at the Windy City Field House on 2367 West Logan Blvd, running from 12 p.m. to 7 p.m. Connoisseurs, aficionados and the curious are all welcome to buy, sell, trade and explore a vast array of rare and sought after kicks. Be sure to follow Sneaker Con on Facebook and Twitter for the latest event updates.

Sneaker Con Chicago
Windy City Field House
2367 W Logan Blvd | MAP
Chicago, IL 60647

Event Date:
 May 19th, 2012 (Saturday) | Noon – 7 pm


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Nike Soccer – “My Time is Now” Campaign | Video

Posted: 18 May 2012 12:40 PM PDT

Nike Soccer

It was during the months that led up to the 2010 FIFA World Cup when Nike unleashed its “Write The Future” campaign, one which encompassed a most impressive list of cameos from Didier Drogba, Cristiano Ronaldo, Wayne Rooney, Landon Donovan, Ronaldinho, and even none soccer personalities like Kobe Bryant, Roger Federer, and Homer Simpsons. Now, two years later, Nike reveals a follow-up in the form of “My Time Is Now”. Ahead two of soccer world’s largest stages – the 2012 UEFA EURO CUP and the 2012 Summer Olympics in London, the new campaign highlights the rank and file of soccer’s best, Cristiano Ronaldo, Neymar, Andres Iniesta, Wesley Sneijder, Franck Ribery, Mario Götze, Mesut Özil, Yann M'Vila, Javier Hernandez, Danny Welbeck, as well as appearances by Pep Guardiola, Laurent Blanc, and LeBron James. However, the plot takes on a different tone with the inclusion of young, upcoming stars of the sport. Shot and superimposed onto a France vs. Holland game, new comers by the hundreds outflanked, even overwhelmed the familiar faces on the pitch, eager for their shot at glory and fame. But don’t expect any of the game’s current stars to go down without a fight, all to make an exciting prelude to things to come this summer.


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