Freshness Newsletter


Renault – Alpine Concept Teaser Video

Posted: 24 May 2012 06:00 AM PDT

Renault   Alpine Concept Teaser VideoThere is no doubt, sports car enthusiasts around the world are waiting to see the Renault Alpine concept in flesh. Numerous Photoshopped images had circulated on the internet, yet none came directly from Renault. Adding fuel to the discussion of what the Alpine concept will look like, here is the official teaser video from Renault. The unveiling coincides with the opening of the Monaco Grand Prix on Friday, March 25, and this video may eradicate some suspicion about the previously leaked images. It is hard to make out the whole vehicle, but look at the preview video and decide for yourself. via: Carscoop


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The Avengers x MEDICOM TOY – Iron Man Mark VII BE@RBRICK 100% + 400%

Posted: 24 May 2012 05:00 AM PDT

The Avengers x MEDICOM TOY   Iron Man Mark VII BE@RBRICK 100% + 400%MEDICOM TOY Exhibition 2012 is set to take place in late June, and MEDICOM TOY is preparing for the event by giving a sneak peek of the commemorative figures. Amongst many releases planned, several BE@RBRICK figures caught our eyes. With the popularity of The Avenger movie, MEDICOM TOY teamed up with Marvel Comics to drop the Iron Man BEA@RBRICK in the latest Mark VII armor suit. Available in 100% and 400% sizes, these are set to launch on Saturday, June 23, as the exhibition opens its doors to the public. project 1/6 online shop is taking pre-order prior to the event.


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NBA x Marvel Comics x New Era – Team Hero Pack

Posted: 24 May 2012 04:00 AM PDT

NBA x Marvel Comics x New Era   Team Hero PackUnlikely three-brand collaboration is unveiling from NBA, Marvel Comics, and New Era. Dubbed the Team Hero Pack, the popular characters from Marvel Comics are matched up with the NBA teams. There are 15 teams represented in total, meaning about fifty percent of the total teams are included in this pack. The 9FIFTY snapback caps feature the team names in bold fonts on the front panels with the super hero placed on the right hand side. Find all 15 models at Amazingstore online shop in Tokyo, or visit your nearest New Era dealer to check out the caps.


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USCSS Prometheus – Scientific Exploratory Vessel | Detailed Look

Posted: 23 May 2012 11:00 PM PDT

USCSS Prometheus   Scientific Exploratory Vessel | Detailed Look

Meet the USCSS Prometheus, the exploratory vehicle that moviegoers will get to know on a more intimate level when the eponymously titled film opens in theaters in about two weeks. The following spec sheets and illustrations (some taken from a promotional Verizon mini-game) provide us with a uniquely detailed look at the craft, one that’s powered by a vectoring hybrid drive with VTOL engines capable of interstellar and atmospheric operation. It carries five medium-duty exploration rovers (presumably along the lines of this one), two heavy mineral extractors and four quad-track runabouts. It should be noted that Weyland Industries equipped the craft with zero armaments. Check out the diagrams below — as well as a press release from Weyland — and look for Prometheus to hit theaters June 8th.


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Adidas Originals Samoa – Americana Pack

Posted: 23 May 2012 10:00 PM PDT

Adidas Originals Samoa   Americana Pack

With just a little over two months until the London 2012 Olympic Games get underway, adidas Originals has released the Americana Pack in honor of Team USA. The assembled sneaker styles comprise the AR 2.0 and Superstar, as well as two colorways of the Samoa – one in navy with red accents, the other in red with white accents. Both pairs carry a synthetic leather upper featuring a white EVA midsole and unique trefoil tread outsole. A white heel tab adorned with a stars-and-stripes trefoil logo finishes the look. Look for the Samoas — along with the rest of the Americana pack — to land soon at adidas Originals retailers.


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L.G.R. x oki-ni Limited Edition Maputo Sunglasses

Posted: 23 May 2012 09:30 PM PDT

L.G.R. x oki ni Limited Edition Maputo Sunglasses

UK-based retailer oki-ni has partnered with Italian sunglasses brand L.G.R. on a pair of Maputo sunglasses. Handmade in Italy exclusively for oki-ni, the frames are constructed from 8mm cellulose acetate in a brown/transparent finish and come equipped with strong hinges for durability and a comfortable fit. Barberini anti-reflective lenses, meanwhile, offer 100% UV and infra-red protection. L.G.R. and oki-ni branding, inscribed in gold on the interior of the arms, rounds out the details. The shades are limited to just 40 pieces and come with a hard L.G.R. case and cleaning cloth. Purchase them now through oki-ni.


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adidas Originals AR 2.0 – Americana Pack

Posted: 23 May 2012 07:09 PM PDT

adidas Originals AR 2.0   Americana Pack

After the introduction of its Superstar compatriot earlier today, the second member of adidas Originals‘ new Americana Pack is another popular classic, the AR 2.0. In dark navy, bright red, or muted grey as a point of contrast, each of the adidas Originals AR 2.0 features subtle reference to the Stars and Stripes. The navy and red pairings are made mostly out of suede while the muted grey edition is a lattice work of suede, leather, and fabric. The perfect footwear for summer styling, the adidas Originals AR 2.0 – Americana Pack will be available soon at a retailer near you.


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100 Most Powerful Cars of All Time – 2012 Edition

Posted: 23 May 2012 06:30 PM PDT

100 Most Powerful Cars of All Time   2012 Edition

Edmunds, in compiling its list of the top 100 Most Powerful Cars of All Time, asserts that today “is the golden age of automotive power.” Unsurprisingly, the majority of cars listed below are less than ten years old, with the weakest of the lot made with 544 horsepower. The vehicles were scored strictly by their horsepower rating according to the manufacturer (ties were broken using peak torque ratings), leaving out tuner machines and kit cars. Check out the full list below, ranking the 100 most powerful cars and trucks from America, Europe and Japan. via: Edmunds


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Creative Recreation Faded Pack – Summer 2012

Posted: 23 May 2012 05:30 PM PDT

Creative Recreation Faded Pack   Summer 2012

Summer 2012 sees Creative Recreation presenting the Faded Pack, made up of two of the brand’s popular silhouettes — the Kaplan and Cesario Lo XVI — done up in a faded, sun-bleached canvas exterior perfectly suited for the summer months just around the corner. The simply appointed Kaplan is dressed with leather accents, while the strapped Cesario Lo XVI has suede trim. Both styles have metal eyelets, white rubber foxing and vulcanized soles. Both styles come in a faded black or blue colorway, with the Cesario Lo XVI available in an additional faded red hue. Get the kicks now from Creative Recreation retailers and online.


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TUMI Case Studies – Eric Yang: Co-Founder of GEAR PATROL | Video

Posted: 23 May 2012 05:00 PM PDT

TUMI Case Studies   Eric Yang: Co Founder of GEAR PATROL | Video

The latest installment of Tumi‘s “Case Studies” series revolves around Eric Yang, co-founder of Gear Patrol. Eric begins packing as soon as he finds out he's going to be traveling, a process that begins by starting a list. He jots down the weather conditions of his destination, then lists individual items he’ll need, beginning with shirts, shoes, jackets, etc. He stows his gear in the Tumi Vapor, a hardside case he refers to as a “blank slate,” which he personalizes with his belongings. He describes packing as a way of taking of a part of who he is on the road. See the video below, and check out Eric’s packing tips here.


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