Freshness Newsletter

BEAMS x Rocky Mountain Featherbed – Fall/Winter 2012 Collection | Preview

Posted: 11 Jun 2012 06:00 AM PDT

BEAMS x Rocky Mountain Featherbed Fall/Winter 2012 Collection | PreviewHere is a sneak preview of what BEAMS has in store for us for the Fall/Winter 2012 season. Beside few models, Rocky Mountain Featherbed is primarily known for their down vests, which originated in Wyoming during the 60s. BEAMS have reworked their classic down vests in five new styles. The traditional silhouette and signature leather yoke was left untouched, however an extra zipped pocket was integrated on the interior for additional functionality. Exterior of the vests are constructed with custom fabrics, tweed, denim, and nylon taffeta, giving different personality to each piece. These items will be available from around late August, and BEAMS is accepting pre-order through their online shop right now.


Read the rest of: BEAMS x Rocky Mountain Featherbed – Fall/Winter 2012 Collection | Preview

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Mr. BATHING APE – Tie Collection

Posted: 11 Jun 2012 05:00 AM PDT

Mr. BATHING APE Tie CollectionMaking full use of the iconic graphics from A BATHING APE, Mr. BATHING APE is launching a range of new tie designs. These are great pieces to show your allegiance to the streetwear brand on formal occasions. Back by popular demand, the Multi Camo printed tie makes a return this season, accompanied by the Multi Star printed tie. For those who prefer an understated aesthetic, new versions of the monotone Camo Jacquard ties are available in navy and pink, alongside the classic black color. Purchase the complete tie collection from PRESENT in London and at Mr. BATHING APE dealers worldwide.

Present London
140 Shoreditch High Street | Map
E1 6JE London United Kingdom


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Superior Labor x URBAN RESEARCH – Market Bag

Posted: 11 Jun 2012 04:00 AM PDT

Superior Labor x URBAN RESEARCH Market BagWhile Japanese brands utilize Japanese factories for manufacturing their products, Superior Labor has gone one-step further by setting up their own in-house factory facility. Deep in the woods of the Okayama prefecture, each of these products are made by hand to ensure highest quality finish. Japanese fashion giant URBAN RESEARCH reached out to Superior Labor to manufacture exclusive runs of their Market Bags. The bags come in natural cotton canvas, accented by brightly colored suede leather reinforcements on the corners. These bags are available at URBAN RESEARCH stores Japan wide, and through their online shop in ZOZOTOWN.


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Nike+ FuelBand – “No Regrets: Nigel Sylvester Gumball 3000″ | Video

Posted: 10 Jun 2012 07:00 PM PDT

Nike+ FuelBand No Regrets: Nigel Sylvester Gumball 3000 | Video

The Gumball 3000 is a 3,000-mile international road rally hosted each year on public roads around the world, led each year by Maximillion Cooper since 1999. Unlike traditional rally races, this, well, isn’t a race at all — there are no prizes for being first or official timekeepers along the way. Instead, organizers emphasize the sense of adventure inherently built within the event as enough fuel to drive the 120 annual participants to complete the trip.

In late January, NIKE+ launched FuelBand recognizing, just as the organizers behind the Gumball 3000 do, that life isn’t just about the goal, the journey itself is equally important. In your daily life, you face opportunities, you overcome challenges, and you push yourself to grow and do your best until you reach your goal. Then you do it again. Your life is, essentially, a sport that can be recorded using the FuelBand system. Perhaps the best representation of this idea was immersing Nike Athlete and professional BMX-rider Nigel Sylvester into this year’s 3000-mile race across North America, documenting his thoughts, stats, and emotions throughout the trip. Nike captured the entire journey, but, for now, is only offering a teaser of the video. Its full of Nigel being — well, himself — and dozens of exotic and powerful sportscars doing what they do best. What else do you need?


Read the rest of: Nike+ FuelBand – “No Regrets: Nigel Sylvester Gumball 3000″ | Video

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