Freshness Newsletter


Frank’s Chop Shop x New Era – 9FIFTY Snapback Collection

Posted: 15 Jun 2012 06:00 AM PDT

Franks Chop Shop x New Era   9FIFTY Snapback CollectionThe winning combination of Frank’s Chop Shop and New Era are back again, for the Spring/Summer 2012 season, and this time they have produced four 9FIFTY snapback cap models. Two of the caps feature the classic Razor graphic embroidered on the front, with the body broken up into two-tone. The remaining two caps are detailed by newly developed designs for this season, FCS and Shield artworks. As with many of their products, embroidery of the Benjamin Franklin’s face is located on the right temple. Pick up these caps at Frank’s Chop Shop in New York or browse through the CAP COLLECTOR ONE in Japan.


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Fixed Days 2012 – Europe’s Biggest Fixed Gear Bicycle Event | Video

Posted: 15 Jun 2012 05:00 AM PDT

 Fixed Days 2012   Europes Biggest Fixed Gear Bicycle Event | VideoSlated as the biggest fixed gear bicycle event in Europe, Fixed Days 2012 aims to deliver events for all facets of fixed gear culture. From alleycat races to gold sprints, trick competition to velodrome races, and this event coincides with the biggest bicycle event in Europe, Eurobike. To give a comparison of scale, Eurobike is six times larger than Interbike, an American equivalent bicycle trade show. French fixed gear crew SOUNDTRACK is organizing the Fixed Days event, and it will be held in the vicinity of the Eurobike in Friedrichshafen, Germany. Find out more information on their website and check out the below teaser to get an idea of what when down last year.

Messe Friedrichshafen
Neue Messe 1 | Map
88046 Friedrichshafen, Allemagne
Germany


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The Hundreds x The Seventh Letter: Ewok | Video

Posted: 15 Jun 2012 04:00 AM PDT

The Hundreds x The Seventh Letter: Ewok | VideoThe Hundreds have unveiled their capsule collection with Los Angeles’ heavyweight graffiti crew The Seventh Letter, they are launching yet another promotional video. Taking over where Saber, Revok, and Rime have left off, it is time for Ewok to stand in front of the camera. Although this interview may be the most casual of the series, it also implements an interesting green screen technique that adds completely different dimension to the video. If you have not checked it out yet, the two brands have opened a pop-up shop right next to The Hundreds in Los Angeles as well. Press play on the video below and hear what Ewok has to say about graffiti and why got into the game.


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SOL – Hand Braided Camera Strap

Posted: 15 Jun 2012 03:00 AM PDT

SOL   Hand Braided Camera StrapWhat are the qualities that users look for in a camera strap now days? Gone are the days where the camera strap was only seen as a functional gear to keep the camera from falling onto the ground. In today’s sophisticated market place, the humble camera strap is as much of a tool for self-expression as well as an accessory for your camera.

SOL, an acronym for Style of Life, is trying to claim their niche market by offering Hand Braided Camera Straps right out of Santa Monica. It is unashamedly simple, which complements the camera nicely, rather than overpower it. These are made from highly durable 550 paracord, and have been pre-soaked to avoid shrinkage. If you are a MacGyver type, you would be happy to note that this camera strap will quickly unravel into a 20 feet paracord in case of an emergency, good for abseiling down a small building. UNION has a range of colors and sizes available in their store and online shop.

UNION LA
110 South La Brea Avenue | Map
Los Angeles, CA 90036
TEL #: 323-549-6950


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VIZIO All-in-One PC

Posted: 15 Jun 2012 01:00 AM PDT

VIZIO All in One PC

Vizio is expanding beyond the TV market with the introduction of its PC lineup, highlighted by the Vizio All-in-One with either a 24-inch or 27-inch 1080p nontouch display. Each is available with an entry-level Intel Core i3 processor, 2.5-GHz Core i5 or a 2.3 GHZ Core i7 3610QM quad-core chip. Additional components include standard integrated Intel graphics, with an optional NVIDIA GeForce GT 640M LE, plus 1 TB of storage space and an internal 32GB of SSD flash storage. There’s also a breakaway subwoofer for 2.1 surround sound, two HDMI inputs and a wireless touch pad and remote control. Pricing begins at $898 for the Core i3 24-inch All-in-One.


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Ai Weiwei – “Never Sorry” Documentary Trailer | Video

Posted: 15 Jun 2012 12:00 AM PDT

Ai Weiwei   Never Sorry Documentary Trailer | Video

Ai Weiwei is well-known around the world for his confrontational and unabashed artwork and projects that are usually critical of his home country of China. While authorities there have done their best to censor him from the world, an upcoming documentary, Never Sorry, set for a 2012 release, will give viewers a behind-the-scenes look at Ai’s revolutionary and strong spirit in a film director Alison Klayman has been recording for the past two years. The documentary has had plenty of material to cover with more and more ears hearing Ai Weiwei voice his opinion and criticisms on what he sees as injustices in his world and his hopes for the future of China, including a freer and more open society.

In conjunction with the films release, Sundance Selects is launching a social media campaign in Ai’s honor, drawing inspiration from his famous “F— Off” Exhibition giving the middle finger to symbols of injustice in his homeland. Here, participants are being asked to “#RaiseYourFinger” and share in digital protest via photos of themselves flipping the bird to various societal injustices they see in their world, which will be featured in a larger photo mosaic that will presented to Ai Weiwei as a tribute upon his upcoming June 22 release from house arrest. You can submit your photos by uploading to the official “Ai Weiwei: Never Sorry” Facebook page or by Tweeting and tagging “@AWWNeverSorry #RaiseYourFinger.” The film will open in San Diego theaters on August 3. In the meantime, check out the trailer below. via: Juxtapoz


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2013 Mercedes-Benz SLS AMG GT

Posted: 14 Jun 2012 11:00 PM PDT

2013 Mercedes Benz SLS AMG GT

A lot of news out of Mercedes-Benz‘s AMG department, first with the preview of their A45 and now with the reveal of the 2013 SLS AMG GT. More than two letters differentiate this model from its predecessor, the SLS AMG, as this improved model features a V8 engine with 583-hp, capable of accelerating to 60mph from a dead-stop in 3.6 seconds and topping out at 197. The 2013 version also gets a new adaptive performance suspension system, 19-inch alloy spoke wheels on the front and 20-inch in the rear, as well with the option of either a hard-top or a sport couple version. On the interior, the German automaker decided to outfit the cabin in top quality leather with a diamond quilt pattern on the door and seats with contrasting stitching. Other options include carbon fiber finishings inside and out, completing the classic sports car’s modern transformation.  Adjust your wish-list accordingly to account for its mid-November 2012 release. 
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UNDFTD – Summer 2012 Collection | Delivery 2

Posted: 14 Jun 2012 10:00 PM PDT

UNDFTD – Summer 2012 Collection | Delivery 2

UNDFTD is serving up a second delivery of its Summer 2012 collection, made up of tops and hats in the brand’s signature sporty style. Standouts include the nylon “U & D” coaches jacket with striped cotton ribbing at the collar and cuffs; zip hoodie with “U” embroidery at the chest and unique paisley lining; 5-strike crew in solid colorways with silkscreen chest branding; and bucket hat and camp cap finished in an allover paisley design. Graphic logo tees and snapback caps (one in a mesh-back trucker style, the other in solid makeups from Starter) round out the range. Find the goods at UNDFTD chapter stores and online starting tomorrow.

Release Date: June 15th, 2012 (Friday)


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Jed Henry – Ukiyo-e Video Game Hero Series | Traditional Japanese Wood Block Prints

Posted: 14 Jun 2012 09:00 PM PDT

Jed Henry   Ukiyo e Video Game Hero Series | Traditional Japanese Wood Block Prints

Artist Jed Henry has found a clever way to interpret the heroic feats of classic video game characters in epic style: by rendering them as samurais in the form of traditional Japanese ukiyo-e woodblock prints. The series includes reworkings of Samus, Mega Man, Link, Mario Kart, Donkey Kong, Simon Belmont (from Castlevania), Street Fighter (Jed offers his apologies to Ken fans for accidentally leaving the character out), and finally Kirby, for which the artist added Japanese calligraphy. Henry says he'll eventually add a name plate and poem couplet in kanji for each work. Check out his Facebook page for updates regarding when the prints will be available to purchase.


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Eric Elms x VANS OTW – Ludlow “Rock Camo”

Posted: 14 Jun 2012 08:58 PM PDT

Eric Elms x VANS OTW   Ludlow Rock Camo

Tagged along to Eric Elms during his recently outing to Iceland, the film crew of VANS’ Off The Wall TV shared glimpses of the island nation’s nature wonders, the printing process to Elms upcoming book on Todd Cole, and last but not least, the newest VANS OTW collaboration, the Ludlow “Rock Camo”. Essentially Eric Elms’ signature edition, the VANS OTW Ludlow “Rock Camo” features an all-canvas upper imprinted with rock camouflage pattern. Off white outsole, along with leather accents such as heel tab and tongue tag complete the design. The Eric Elms x VANS OTW – Ludlow “Rock Camo” will be available at VANS OTW retail locations around the globe in the coming weeks.


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