Freshness Newsletter


Tina Catherine x KITH NYC Eyewear | Preview Video

Posted: 28 Jun 2012 11:00 PM PDT

Tina Catherine x KITH NYC Eyewear | Preview Video

Ronnie Fieg‘s newest project for his burgeoning retail empire involves a partnership with New York optical boutique Tina Catherine. The two have worked together on Kith‘s debut eyewear style, which the following preview video introduces as the Chelsea. Details are forthcoming, and for now we can only tell you that the classically styled specs are handmade in Japan and scheduled to drop July 13th. In the meantime, fans of Ronnie Fieg are encouraged to check out an in-depth write-up about the prolific designer and entrepreneur, “Ronnie Fieg: The Man Behind the Brand,” at the Tina Catherine site.


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CONVERSE Skateboarding CTS MID UK

Posted: 28 Jun 2012 10:00 PM PDT

CONVERSE Skateboarding CTS MID UK

Our friends across the pond have the pleasure of receiving a new CTS Mid from Converse Skateboarding, designed by filmmaker Neil Chester and available exclusively in the UK. The shoe sports a dark navy suede upper dressed with comfortable memory foam at the collar and tongue for enhanced protection and fit, while an Ortholite insole provides extra cushioning at the heel. Additional features include painted metal eyelets, leather Chuck Taylor ankle patch and the Cons lobster tongue tag in a special Union Jack motif. Find the kicks now at select UK-based skate shops, including Flatspot.


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Rolls-Royce Ghose Extended Wheelbase – Goodwood Festival of Speed Race Director’s Car

Posted: 28 Jun 2012 08:54 PM PDT

Rolls Royce Ghose Extended Wheelbase   Goodwood Festival of Speed Race Directors Car

It isn’t everyday that you will see a Rolls-Royce Ghose Extended Wheelbase as a pace car. Then again, this isn’t every race either. Introducing the special edition Rolls-Royce Ghost Extended Wheelbase for Goodwood Festival of Speed, where pace car takes on the formal designation of Race Director’s Car instead (very English like). In midnight sapphire topped off with a silver satin hood, the car is set to take part in this weekend’s festivities. And while it can charge ahead of the field with a time of 0 to 62 mph in under 5 seconds. It will most likely rest its 563 horsepower V12 engine for the duration until its needed.


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DQM Chinook Cooler Bag

Posted: 28 Jun 2012 07:32 PM PDT

DQM Chinook Cooler Bag

Its been a paradoxical situation for every well-dressed men out there – how do you become “the life of a party” without lugging a cooler with cold beverages? New York City’s DQM found a solution recently in their new Chinook Cooler Bag. Made of weatherproof 14oz waxed cotton canvas, the bag functions like any other tote except the secret insulated compartment at its base. Heat sealed, the padded storage area is watertight and large enough to hold 12 pack of beer and ice. In fact, with a dimension of 15-inch in height, 12-inch in width, and 8-inch in depth, there’s enough for other summer BBQ necessities. Perfect for the Fourth of July outing next week, the DQM Chinook Cooler Bag will be available at US$ 128 starting tomorrow via DQM, The VANS DQM General, and its online store.

DQM 
7 East 3rd Street | Map
New York, NY 10003
TEL #: 212-505-7551

The VANS DQM General – New York
93 Grand Street | Map
New York, NY 10013
TEL #: 212-226-7776


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VANS OTW x DualForces Pack

Posted: 28 Jun 2012 07:00 PM PDT

VANS OTW x DualForces Pack

Vans OTW has tapped its brand new Breton silhouette for a joint venture with California-based creative group DualForces, finishing the Vibram-soled boot in black suede with tonal canvas panels and heavy nylon trim. Metal eyelets, speckled rope laces and side vents finish the look. Also included in the pack are a 100% ringspun graphic cotton tee and a black canvas Mission Go Bag by S.O. Tech, created exclusively for the Vans OTW x DualForces project. The pieces carry a distinct military sensibility but are styled for the street. Look for them to land soon at Vans OTW retailers.


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2013 McLaren MP4-12C – Debuts at 2012 Goodwood Festival of Speed

Posted: 28 Jun 2012 06:30 PM PDT

2013 McLaren MP4 12C   Debuts at 2012 Goodwood Festival of Speed

Formula 1 World Champion Jenson Button will climb behind the wheel of an enhanced 2013 McLaren MP4-12C, making its debut at this year’s Goodwood Festival of Speed on June 30th. Upgrades take the form of a boost in power to 616 horsepower from 593, as well as revised throttle and shift mechanisms for an improved driving experience. New color and interior options include a striking Volcano Yellow paint finish, and a cabin trimmed in perforated leather and Alcantara, plus a Diamond Cut finish for multiple wheel designs. McLaren will also show off its new 12C GT3 race car, seen here in a distinctive Union Jack livery. via: Autoblog


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ALIFE: Courtyard Session – Pepsi MAX x Kyrie Irving x Cheif Keef & French Montana | Event Recap

Posted: 28 Jun 2012 06:22 PM PDT

ALIFE: Courtyard Session   Pepsi MAX x Kyrie Irving x Cheif Keef & French Montana | Event Recap

The best way to describe it would be the term “Doubleheader”. After the Rick Ross, Omarion, Meek Mill, Wale, and Stalley brought down the house on Tuesday night for their ALIFE: Courtyard Session appearance, the crew worked quickly for another Courtyard Session yesterday night. While the paint on the wall was yet to dry completely, ALIFE successfully altered the Rivington storefront to welcomed NBA Rookie of the Year Kyrie Irving for the launch of ALIFE NBA R.O.Y. capsule collection, a line that will only be on sale at ALIFE New York retail location. To celebrate its launch, Pepsi MAX, the project’s lead sponsor, helped to open the evening with live performance by Cheif Keef & French Montana for another night of music and theatrics. In the meantime, you can get your own ALIFE NBA R.O.Y. tees and caps at ALIFE New York now.

ALIFE – NYC
158 Rivington Street | Map
New York, NY 10002
TEL #: 212-432-7200


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Sneaker Con NYC Pre-Party @ adidas Originals SoHo

Posted: 28 Jun 2012 05:30 PM PDT

Sneaker Con NYC Pre Party @ adidas Originals SoHo

This Saturday sneaker aficionados throughout the five boroughs and beyond will be heading to Sneaker Con NYC, an event big enough to warrant a pre-party to get the ball rolling proper. It’ll be going down Friday night at the adidas Originals store in Soho, from 7 pm to 10 pm, with beats supplied by the one and only DJ Clark Kent. Any purchase made in the store during the party gets you free admission to next day’s Sneaker Con NYC, while a purchase over $50 will score you an official adidas Originals Sneaker Con t-shirt as well. Continue reading for details.

Sneaker Con NYC Pre-Party @ adidas Originals
136 Wooster Street | Map
New York, NY 10012

Event Date: June 29th, 2012 (Tomorrow!) | 7 pm – 10 pm


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NIKEiD Air Force 1 iD – Tactical Mesh + Tactical Grip Leather Design Options | Available On July 1st

Posted: 28 Jun 2012 05:00 PM PDT

NIKEiD Air Force 1 iD – Tactical Mesh + Tactical Grip Leather Design Options | Available On July 1st

Its time for re-enlistment once again as Nike Air Force 1 undergoes another design transformation with a hint of militarism. Celebrating the classic silhouette’s 30th anniversary, Nike will be including a new design option to the NIKEiD program for Air Force 1 iD. Available for a limited time only, aspiring designers will be able to add Tactical Mesh and/or Tactical Grip Leather to their AF1 designs. Meant to be abrasion resistant, both at one time were exclusive to the Nike Bespoke design program only. Now, you cannot only spruce up your Air Force 1, but protect it as well. The Tactical Mesh + Tactical Grip Leather Design Options will be available starting this Sunday, July 1st, through NikeStore or NIKEiD online stores.

Release Date: July 1st, 2012 (Sunday)


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Baxter of California – Hand and Body Moisturizer

Posted: 28 Jun 2012 04:30 PM PDT

Baxter of California   Hand and Body Moisturizer

Baxter of California has been making high quality men’s skincare and grooming products for over four decades, and the brand’s new Hand and Body Moisturizer finally answers customers’ requests for a body moisturizer for men. Key ingredients include shea butter and glycerin, as well as sunflower seed, safflower seed and coconut oils, all of which improves the appearance and health of skin. It’s made for all skin types, and guys will be happy to know it’s lightweight and non-greasy. Treat your skin right and grab the Hand and Body moisturizer now from Baxter of California’s online store.


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