Freshness Newsletter


The Dark Knight Rises x Under Armour – Gotham Rogues Collection

Posted: 18 Jul 2012 11:00 PM PDT

The Dark Knight Rises x Under Armour   Gotham Rogues Collection

The highly anticipated final chapter in Christopher Nolan’s Batman trilogy, The Dark Knight Rises, features a sequence at a Gotham Rogues football game (Pittsburgh’s Heinz Field was the stand-in for Gotham Stadium). The filmmakers approached Under Armour to design uniforms for the fictitious team, creating authentic uniforms with genuine Under Armour fabric technology, as well as team apparel and gear made up of the following: Gotham Rogues Varsity Jacket with real leather sleeves and wool body; Gotham Rogues Football Jersey crafted with sweat-wicking, quick-dry mesh; fleece hoodie and crew using Durable Water Repellent finish; plus assorted snapback caps and tees. The collection is finished with women’s V-neck and scoop-neck tees and a slim-fitting zip hoodie. Find the goods now at Under Armour’s online store.


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VANS OTW Presents – “In Honor of Living the Good Life” | Limited Edition Photo Book

Posted: 18 Jul 2012 10:00 PM PDT

VANS OTW Presents   In Honor of Living the Good Life | Limited Edition Photo Book

VANS OTW‘s Advocates act as ambassadors for the brand, and its new In Honor of Living the Good Life photo book returns the favor, profiling each of its 2012 Advocates: Lupe Fiasco, Eric Elms, Dimitri Coste and Chris Kong. The limited run book contains 50 pages of content, showcasing the photographic work of 13th Witness, Scott Pommier and Max Wanger, along with a look at the VANS OTW Fall 2012 collection. Readers will be treated to looks of the Alcon, Alomar, Ludlow Decon and Stovepipe, plus the new OTW apparel line. Pick up your free copy of the photo book now at select Vans retailers.


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KITH Red Label 2.0 Collection

Posted: 18 Jul 2012 09:00 PM PDT

KITH Red Label 2.0 Collection

Under his Kith Red Label apparel range, Ronnie Fieg presents a trio of new shorts, each made in New York City and featuring a comfortable fit that’s neither baggy nor slim, hitting right above the knee with a stitched cuff. The individual designs take the form of a black twill pair finished in a subtle snakeskin pattern with horizontal leopard strips, plus an allover red leopard print and a third in woodland camo. A drawstring elastic waist and red leather Kith branding finish the look. The Kith Red Label 2.0 collection will be available this Friday at both Kith locations and online.

KITH NYC
644 Broadway | Map
(Entrance on Bleeck Street)
New York, NY 10012

KITH BK
233 Flatbush Avenue | Map
Brooklyn, NY 11217

Release Date: July 20th, 2012 (Friday) | 11 am


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Rita Ora Covers The Hundreds Magazine Vol. 4 Issue 1

Posted: 18 Jul 2012 08:30 PM PDT

Rita Ora Covers The Hundreds Magazine Vol. 4 Issue 1

The Hundreds Magazine Vol. 4 Issue 1 is set for publication. The self-styled 90s issue features a profile of up and coming British songstress Rita Ora, whose likeness graces the cover of the glossy quarterly, alongside interviews with CBG, The White Arrows, plus a ’90s-themed shoot with Lauren Avery, Kasey Elise and Alexa Demie. Previews of the The Hundreds’ Fall/Winter 2012 collection are included for good measure. Pick up the The Hundreds Magazine Vol. 4 Issue 1 this Thursday, and continue reading for a behind the scenes video of the mag’s cover shoot featuring Rita Ora.


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OFFICIAL Crown of Laurel – Summer 2012 Collection Lookbook

Posted: 18 Jul 2012 08:00 PM PDT

OFFICIAL Crown of Laurel   Summer 2012 Collection Lookbook

Known simply as OFFICIAL, the headwear maker has always been ahead of the market curve in regard to trends and designs. This season, the San Francisco-base company is taking another preemptive role with the introduction of lightweight fabrics, more snapback and camp cap designs, and colors in tune to the raise in temperature. Plus, OFFICIAL will get the opportunity to introduce its t-shirt collection with many featuring the same colors, graphics, and materials as their headwear counterparts.

Items seen on the OFFICIAL Crown of Laurel – Summer 2012 Collection Lookbook are now available through its online store or your nearest OFFICIAL retailers.


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Sneaker Con Miami – August 4th, 2012

Posted: 18 Jul 2012 07:30 PM PDT

Sneaker Con Miami – August 4th, 2012

With the residents of Miami recovering from their collective championship hangover, they now have a new occasion to celebrate: namely, the arrival of Sneaker Con, just a week following its stop in Washington D.C. Sneakerheads will be assembling en masse at the University of Miami’s Fieldhouse at the Bank United Center on Saturday, August 4th, where the attendees will be buying, selling and trading the most sought after sneakers around. South Beach is about to get hotter, thanks to the biggest sneaker event of its kind. For full details on Sneaker Con Miami, check out the official flyer below.

Sneaker Con Miami
Fieldhouse at the Bank United Center
University of Miami
1245 Dauer Drive | Map
Miami , FL 33146

Event Date: August 4th, 2012 (Saturday) | Noon – 7 pm


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Air Jordan VII Retro – “Olympic” | Release Info

Posted: 18 Jul 2012 06:30 PM PDT

Air Jordan VII Retro –

Separating myth from reality can be difficult when discussing these sneakers. Yes, sneakers. But we know they’re not just any pair of kicks — they’re a faithful reproduction of the shoes worn by the best basketball player of all time on the best athletic team ever assembled in the history of sport. There’s actually enough basketball lore to go around in discussing Michael Jordan and the Dream Team that even the inconvenient realities surrounding them won’t diminish their greatness — i.e., the squad’s first scrimmage against a college team featuring the likes of Chris Webber, Penny Hardaway and Bobby Hurley ended in a loss, and it wasn’t Michael who was the leading scorer during the ’92 Olympics — it was Sir Charles. The Dream Team is simply a great story, one every basketball fan should look into, but to experience the saga vicariously, pick up a pair of these sneakers. The “Olympic”-edition of the Air Jordan VII is available July 21st at Jordan Brand retailers like London’s Foot Patrol.

Foot Patrol
80 Berwick Street | Map
W1F 8TU, London England

Release Date: July 21st, 2012 (Saturday)


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Horween Leather x VANS

Posted: 18 Jul 2012 06:00 PM PDT

Horween Leather x VANS

When the president of the Horween Leather Company decries the way in which the word “quality” has become diluted over the years, his words carry unique weight. After all, the celebrated tannery has operated out of the same location in Chicago for the past 91 years, under the principle that taking the time to slowly develop products makes them better in the long run. The insight comes courtesy of a conversation with Skip Horween himself, filmed by VANS Off the Wall TV. According to Skip, the philosophy behind Horween is to be the best at what they do — not faster, or cheaper, but the best, without compromise. In referring to his collaboration with Vans, he refers to Horween as simply a part of the solution. Check out the video below, and you’ll get a sense that Horween is a much bigger part of the story than Skip lets on.


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Air Jordan IV Retro – White/Varsity Red-Black | Release Info

Posted: 18 Jul 2012 05:36 PM PDT

Air Jordan IV Retro   White/Varsity Red Black | Release Info

Along with its official designation, Air Jordan IV Retro – White/Varsity Red-Black also goes by the more famous moniker of Air Jordan IV Retro “Fire Red”. More importantly, however, it helped to disseminate the notion of “sneakerhead” thanks to Spike Lee‘s 1989 Do the Right Thing. While this OG colorway saw shelves as a re-release back in 2006, most didn’t quite get the chance to purchase a pair. That is till next month, when Jordan Brand is bring back the popular colorway once again with a release date of August 4th. So mark you calendar now and don’t let this opportunity slip by you again.

Style: 308497-110
Color: White/Varsity Red – Black

Release Date: August 4th, 2012 (Saturday)


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Nike Air Max 90 Hyperfuse Premium Quickstrike – “Infrared” | Release Info

Posted: 18 Jul 2012 04:36 PM PDT

Nike Air Max 90 Hyperfuse Premium Quickstrike   Infrared | Release Info

Unless you were one of the lucky attendees to the Crooked Tongues and Nike Sportswear BBQ Event last summer, chances are you have never seen this Nike Air Max 90 Hyperfuse with the iconic “Infrared” colorway in public. That might all change in two weeks. To usher in the upcoming 2012 Summer Olympics in London, Nike and Nike Sportswear will be re-introducing several previous exclusive editions to the general public. In addition to the Nike Air Max 1 Hyperfuse in OG Blue colorway, Nike will also add the Nike Air Max 90 Hyperfuse “Infrared” to release itinerary Items are set to drop only at retailer with “Quickstrikes” accounts, such as Crooked Tongues and Foot Patrol, on Friday, July 27th.

Release Date: July 27th, 2012 (Friday)


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