Freshness Newsletter


Lomography – La Sardina DIY Camera

Posted: 20 Jul 2012 03:00 AM PDT

Lomography   La Sardina DIY CameraWhile digital cameras thrive in the technological arena, Lomography is sticking to its roots by pushing the boundaries of analogue technology. Instead of adding technological advancements, this latest film camera from Lomography enables personalization by its owners. The La Sardina DIY Camera can be taken apart by unwinding the screws on the front and sides of the gadget. Once opened up, it can be colored by markers or printed materials can be inserted on its face, giving unlimited customization capabilities. Pick up this fun little camera from the Lomography stores or through their online shop.


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Tantum – Magnum Shirt

Posted: 20 Jul 2012 02:00 AM PDT

Tantum   Magnum ShirtAlthough we are not all blessed with beautiful tropical weather, the latest garment from Tantum can definitely get you in the mood of Hawaiian vacation. The Magnum Shirts are a refined Hawaiian shirt, constructed from quality bark cloth. A choice of two styles is on offer in navy and black tones, both of which are printed with an all over floral patterns in vivid colors. These items are available for purchase from UNION in Los Angeles and on their online shop right now.

UNION LA
110 South La Brea Avenue | Map
Los Angeles, CA 90036
TEL #: 323-549-6950


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NASA Space Shuttle Enterprise Pavilion – New York City | Opens Now

Posted: 19 Jul 2012 09:30 PM PDT

NASA Space Shuttle Enterprise Pavilion   New York City | Opens Now

The new exhibit for NASA‘s space shuttle Enterprise at the Intrepid Sea, Air and Space Museum opened in NYC Thursday (July 19th). Visitors first pass through an airlock into a darkened atmosphere, designed to keep the pressurized pavilion exhibit inflated to evoke the feeling of being in space. The museum is built into the retired U.S.S. Intrepid World War II aircraft carrier, rising 60 feet above the Intrepid’s flight deck, its nose propped up so that it’s level with the deck. The arrangement allows visitors to get an up-close view under and around the original NASA prototype shuttle, one that never actually saw space but was used to determine the cause of the Columbia disaster, as well as providing parts for the other five shuttles. Continue reading for a gallery of images. via: Collect Space

Intrepid Sea, Air & Space Museum
700 West 46th Street | Map
New York, NY 10036
TEL #: 212-245-0072


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Kitsuné – Fall/Winter 2012 Collection – Delivery 1 Lookbook | By end clothing

Posted: 19 Jul 2012 08:30 PM PDT

Kitsuné   Fall/Winter 2012 Collection   Delivery 1 Lookbook | By end clothing

Kitsune‘s Fall/Winter 2012 collection pays tribute to the Tweed Run, a cycling club that runs through the center of London in which participants sport traditional British cycling attire. The duds carry a sporting aesthetic with a distinct Parisian twist, with designer Masaya Kuroki blending sophisticated tailoring with a leisurely cycling influence. The season’s first drop contains cotton pique polos, lambswool cable crew sweaters, classic shirting and a cotton twill unlined parka. A small assortment of accessories — highlighted by a cotton blend scarf and scented candles made with master perfumer James Heeley — round out the mix. Check out the lookbook by end clothing in the gallery below, and purchase the pieces now from end’s online store.

end clothing
4-6 High Bridge | Map
Newcastle Upon Tyne
NE1 1EN, England


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Nike5 Streetgato Quickstrike – Black/Gum Medium Brown | Available Now

Posted: 19 Jul 2012 07:06 PM PDT

Nike5 Streetgato Quickstrike   Black/Gum Medium Brown | Available Now

Meant for the pockmarked alley ways and unpaved dirt roads to nowhere, the Nike5 Street Gato was made with a sole purpose, to optimize your skills in the beautiful game of soccer no matter the surface. Its versatility not only makes the Nike5 Street Gato popular among soccer players, it also found a following outside of soccer realm because of its well rounded design and had Nike create a “Quickstrike” version. In addition to the “Solar Red” colorway released last month, the Nike5 Streetgato Quickstrike – Black/Gum Medium Brown includes all identical design elements, including the braided leather upper, but in black instead of summit white. Available now at CONCEPTS of Boston and through other Nike retailers with Quickstrike account.

CONCEPTS (CNCPTS) Boston
37 Brattle Street | Map
Cambridge, MA 02138


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fragment design x Cole Haan LunarGrand Wingtip – Friends & Family Edition

Posted: 19 Jul 2012 06:10 PM PDT

fragment design x Cole Haan LunarGrand Wingtip   Friends & Family Edition

As a way to thank long time supporters and industry insiders, a few special pairs of LunarGrand Wingtip from the fragment design x Cole Haan collection were set aside as Friends & Family Edition. Identical to the original design, the Wingtip features the same brogue details on Scotch leather with pebble grain finish in black. All the same except for the LunarGrand outsole, which is in black instead of white. Like the Tom Sachs x Nike x Cole Haan – Mission Control Shoes given out to staff members during Sachs’ SPACE MISSION: MARS exhibition, the fragment design x Cole Haan LunarGrand Wingtip – Friends & Family Edition will only be available to select VIPs. via: Adam Bryce’s Instagram


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BMW Pavilion at Olympic Park | London

Posted: 19 Jul 2012 05:00 PM PDT

BMW Pavilion at Olympic Park | London

BMW Group has unveiled their Olympic Park Pavilion, located on East London’s Waterworks River that appears to float on the water, with a curtain of water flowing down its glass walls creating a visually stunning tableau. Designed by Serie Architects, the two-story structure has a lower floor exhibition area dedicated to the London 2012 Games fleet, plus a series of informative interactive displays. The top floor features nine individual standalone pavilions displaying current and future BMW vehicles, including the i3 Concept, i8 Concept and the new generation 3 Series Touring. According to Tim Abbott, managing director of the BMW Group UK, “The role of the Pavilion is two-fold — to explain the support we’re providing as the Official Automotive Partner to the London 2012 Olympic and Paralympic Games, but also to provide a powerful visual symbol of our commitment to the highest standards of innovation in design and sustainability.” View more in the gallery below. via: contemporist


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IKEA – A New Kind of Catalog | Video

Posted: 19 Jul 2012 04:00 PM PDT

IKEA   A New Kind of Catalog | Video

For those who can’t wait for IKEA‘s 2013 print catalog, shipping to homes sometime in August, they’ll have access to a digital version launching on July 31st, as well as an IKEA Catalog App for smartphones and tablets featuring augmented reality. What this means is that users can scan pages from the print 2013 catalog (ones marked with a special smartphone symbol), which unlocks additional video and interactive content, including behind the scenes footage, 3-D models, how-to info and interviews with IKEA designers. The 2013 catalog also offers substantive changes, altering its format to acknowledge that people now live in multi-functional spaces. The upshot: the catalog will no longer divide the home into rooms.

Check out a preview video of the 2013 Ikea Catalog App below.


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PATTA: Past, Present and Future – Masta Lee on closing Patta

Posted: 19 Jul 2012 03:30 PM PDT

PATTA: Past, Present and Future   Masta Lee on closing Patta

Over the past few years a series of high-profile sneaker collaborations made Amsterdam’s Patta a household name in the streetwear firmament, and its curated brand offerings made the retailer a respected force that seemed incapable of taking any missteps. So it was a surprise to hear the sad news that Patta was shuttering its Amsterdam storefront. The following is Masta Lee’s account of the development in a blog post he calls “PATTA: Past, Present and Future”:


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adidas miCoach Elite System

Posted: 19 Jul 2012 03:00 PM PDT

adidas miCoach Elite System

Over 3 months ago, soccer fans caught a glimpse of the future when adidas Soccer announced the creation of so-called “Smart Soccer”, where by each player’s performance can be track in real-time by the coaching staff on the sideline. Today, more information about that system came to light during a joint media summit in New York City. Hosted by officials from Major League Soccer (MLS), adidas, along with MLS Commissioner Don Garber and Herbert Hainer, CEO of adidas Groupe, the press event unveiled the adidas miCoach Elite, the next step in the fusion of science, technology, and sports.

adidas started the development process two years when it conducted interviews with the world’s leading soccer players and coaches in understanding their needs on the pitch. What resulted was the adidas miCoach Elite, a virtual performance gauge with real-time data on each of the player out on the field. It functions much like a localized pager system, where a Data Cell, held by the player’s soccer jersey in the back, transmit several key matrices, including heart rate, speed, acceleration, intensity, distance, and the new power output measurement.

The adidas miCoach Elite is heading to primetime for its debut on July 25th when MLS All-Star Team go up against Chelsea F.C. in Philadelphia.


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